The lockdown caused due to the pandemic has put a big halt on everyone's daily functioning including the entertainment industry. The beginning was smooth, but soon there was a sudden dearth of content that has resulted in the growing demand from the audience. Considering that, ALTBalaji has been a huge blessing for everyone due to the content variety it holds.
The platform has seen a massive hike of 60% growth, and with a strong uptake on its digital subscriptions, ALTBalaji is breaking records with an average of 17000 new subscribers per day post lockdown v/s an average of 10,600 in March 2020 pre lockdown.
The fresh content and concepts such as Who's Your Daddy?, Baarish: Season 2, and the biggest relationship web series – Kehne Ko Humsafar Hain 3 have really struck the right chord with the audience and have kept them highly engaged with its content. ALTBalaji, with its clutter-breaking content, offers viewers a diverse range of content that sees the audience spend an average of 60 minutes and 90 minutes per week in metros and non-metro markets, respectively. The trend has continued.
The huge hike from 20 million subscriptions in the year ending of March 2019 to reach over 34 million+ cumulative subscriptions till 31st March 2020, is just a mere proof of how the app has been the ‘go-to’ choice of viewers and highly recommended too. The buzz on social media proves it already. As we talk about time not waiting for anyone and seconds hand of the clock ticking, the platform has over 1.7 million active direct subscribers, as of date.
OTT being a pure delight and saving one highly from the boredom due to the content options, the engagement levels at ALTBalaji have seen significant uplift as the viewers choose to see various genres. The freshly baked originals have been highly appreciated across by the urban, semi-urban, and rural Hindi speaking audience. With a vast library of 60+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others.
So now you know where to head in this beautiful monsoon weather with a cup of hot cocoa under the blanket and keep yourself entertained with ALTBalaji!