Big Cine Expo kick started the 3rd edition of its international trade show and convention for single-screen cinemas, multiplex cinemas and malls in Mumbai. It began with a panel discussion on the difference between old and new movie watching trends and the change in entertainment marketing. The panel consisted of distinguished personalities such as Rahul Puri, Managing Director, Mukta A2 Cinemas; Devang Sampat, Director, Strategic Initiatives, Cinepolis; Dharmesh Datta, Vice President & Head Marketing, PVR Group; Mohan Umrotkar, CEO, Carnival Cinemas; and Vikas Suri, Director, Kitchnrama Food Service Equipment.
Moderated by Saurabh Varma, CMO, Inox Leisure, the session witnessed an informative conversation on various innovative marketing strategies to draw audiences to theaters, impact of new media being used to market films and earning customer loyalty by enhancing the movie consuming experience. The Big Cine Expo was organized by Network208, a B2B media company.