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Biggies Take A Bow

Our popular column on what’s hot and what’s not in the film trade

Once again, tradewallahs were right. First, that Vashu Bhagnani’s promotion would prove fruitful – F.A.L.T.U. indeed performed reasonably well. Second, that Game would tank and that the low-key promotion of Thank You would work against the film. Thank You started on a slow note and despite several holidays during the week, collections failed to rise.
Judging by the start cast and the money spent on the project, the film should have had got off to a flying start and witnessed an increase in footfalls with every passing show. That didn’t happen.

Now tradewallahs predict the same fate for Rohan Sippy’s Dum Maaro Dum. They are citing Tees Maar Khan, whose producers went flat out to promote the Sheila ki jawani song and kept leading man Akshay Kumar in the shadows.

The makers of Dum Maaro Dum are making the same mistake, where the promos are focusing on the title track and Deepika Padukone. Tradewallahs point out that Padukone is merely doing an item number and there is no need to go all out and promote her.

Tradewallahs from North are adamant that Dum Maaro Dum will not bring the audience in. Just one week to go and the consensus is that the producers still have a chance if they aggressively promote the film in the right perspective.

World Cup mania has subsided but IPL matches are gaining momentum. Evening shows are running thin and tradewallahs feel it is very difficult for any film to survive with the IPL stealing the audience.

The promos of Haunted 3D have not impressed the trade. Judging by the trailers, the film offers nothing new – and it’s not even scary. The only saving grace is that the film has been shot in 3D but then, how many cinemas in India are equipped to showcase a 3D film? Besides, there’s next to no promotion for the film, which will further dampen its prospects.
Though the theatrical trailers of Haunted have failed to generate any curiosity, the theatrical trailer of Salman Khan’s Ready was introduced this week. The trailer is rocking and everyone in the film trade is optimistic about the fate of this film. The theatrical trailer has been liked by one and all, and Salman Khan looks very refreshing as does Asin. But the posters of the film are a big letdown.

Two of action films – Ajay Devgn’s Singham and Salman Khan’s Bodyguard – are among the hottest products right now. But film traders feel the price being quoted for Bodyguard for various territories is much too high.

The same is being said of Karan Johar’s remake of Agneepath. Though everyone feels Hrithik Roshan will be compared to Amitabh Bachchan, who starred in the original, this film is one of the hottest proposals today.

Meanwhile, the trailer of Shah Rukh Khan’s Ra.One continues to make waves, and expectations of this extravaganza are only growing. On the other hand, Don 2 is also considered a hot proposal and everyone feels this film will end the year on a happy note.

Trade Trac

Update Date Release Movie BoxOffice Prev Week Current Week Weekly Change
Exh Dist bookies Exh Dist Bookies Exh Dist Bookies
April 16, 2011 April 22, 2011 Dum Maro Dum First Weekend 14 16 15 10 14 12 -4 -2 -3
First Week 21 22 21 15 20 17 -6 -2 -4
total 30 33 32 22 28 24 -8 -5 -8
April 16, 2011 May 06, 2011 Haunted (3D) First Weekend 10 12 10 10 10 10 0 -2 0
First Week 14 15 15 13 15 15 -1 0 0
total 18 19 20 18 20 20 0 1 0
April 16, 2011 June 03, 2011 Ready First Weekend 27 28 26 29 30 29 2 2 3
First Week 38 37 37 40 40 39 2 3 2
total 49 50 50 54 54 53 5 4 3
April 16, 2011 July 22, 2011 Singham (Remake) First Weekend 28 25 28 28 26 27 0 1 -1
First Week 33 36 38 34 36 37 1 0 -1
total 47 50 50 47 49 49 0 -1 -1
April 16, 2011 August 31, 2011 Bodyguard First Weekend 46 48 46 47 48 48 1 0 2
First Week 60 64 65 62 65 66 2 1 1
total 81 81 83 83 82 85 2 1 2
April 16, 2011 December 23, 2011 Don 2 First Weekend 44 51 52 43 48 50 -1 -3 -2
First Week 62 73 74 60 70 71 -2 -3 -3
total 88 90 88 85 88 86 -3 -2 -2
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