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Expect a super action-packed season as the big guns get ready to fire

Star power!!! Once again, Salman Khan proves he’s the Man with the Midas touch. Though low on content, Ready, as expected by tradewallahs, has taken a humungous opening across the country. The film opened to almost 90 per cent in most centers. And footfalls kept increasing for the noon and evening shows. A big release after a hiatus and that it worked in its favour.

Last week’s Kucch Luv Jaisaa was a single release yet it failed to open to decent footfalls. Collections dipped thereafter. Poor promotion made sure few were even aware of the film.

Two movies, Bbuddah...Hoga Terra Baap (BHTB) and Delhi Belly have been the talk of the trade for the last two weeks. Thanks to the action promo of BHTB, which was instantly a huge hit, the film is one of the hottest properties going. As for Imran Khan’s Delhi Belly, the song Bhaag D K Bose and the theatrical trailer are keeping the film in the news. The only hitch is that both films are scheduled to release on the same day, ie, July 1. If Delhi Belly has the upper hand in multiplexes, BHTB will enjoy the upper hand in both multiplexes and singleplexes. All we can say is we hope they don’t split the audience and, consequently, each other’s business.

Now that Ready is expected to be a money-spinner, curiosity for Salman Khan’s next release Bodyguard has reached fever pitch. This film is counted among the hottest projects right now.

Meanwhile, the trailer of Ajay Devgn’s Singham was introduced along with Ready and it has drawn a positive response from the trade and the audience. Devgn’s new look has been accepted in a big way. Tradewallas believe that, just like Bodyguard, expectations from Singham will skyrocket.

The popularity of another action film, Agneepath, is also growing. There were some apprehensions that this film might not release in November as planned but sources from Dharma Productions confirm that it will release in November this year.

And, finally, anticipation is growing for Shah Rukh Khan’s Ra.One after he introduced another trailer to the audience this week. The mega-star’s Don 2 is also considered a hot proposal and will close out 2011 on a positive note. Ditto for Prakash Jha’s magnum opus, Aarakshan.

Trade Trac

Update Date Release Movie BoxOffice Prev Week Current Week Weekly Change
Exh Dist bookies Exh Dist Bookies Exh Dist Bookies
June 04, 2011 June 03, 2011 Ready First Weekend 33 34 36 36 38 39 3 4 3
First Week 49 58 53 52 54 53 3 -4 0
total 63 71 69 65 73 71 2 2 2
June 04, 2011 July 01, 2011 Bbuddah?Hoga Terra Baap First Weekend 16 17 17 16 18 20 0 1 3
First Week 24 26 25 22 26 28 -2 0 3
total 33 38 36 35 38 36 2 0 0
June 04, 2011 July 22, 2011 Singham First Weekend 31 31 30 32 31 31 1 0 1
First Week 39 40 41 41 42 42 2 2 1
total 52 53 54 55 56 56 3 3 2
June 04, 2011 August 12, 2011 Aarakshan First Weekend 36 40 38 36 38 37 0 -2 -1
First Week 55 58 55 53 56 54 -2 -2 -1
total 69 74 75 69 72 70 0 -2 -5
June 04, 2011 August 31, 2011 Bodyguard First Weekend 42 43 40 42 43 40 0 0 0
First Week 59 61 59 59 61 59 0 0 0
total 77 79 80 78 79 80 1 0 0
June 04, 2011 October 26, 2011 Ra.One First Weekend 45 47 46 45 46 46 0 -1 0
First Week 72 70 71 71 70 71 -1 0 0
total 93 95 98 94 95 97 1 0 -1
June 04, 2011 December 23, 2011 Don 2 First Weekend 46 46 47 46 46 47 0 0 0
First Week 67 67 69 67 67 68 0 0 -1
total 86 89 87 87 89 87 1 0 0
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