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Cheers For Fears

After a run of no-shows, finally a respite

Four films released last week, of which only two managed to grab the audience – Stanley Ka Dabba and Ragini MMS. Both were not only applauded, they also made it to the list of successful ventures of the year so far. Though neither film was a money-spinner, they did bring the smile back to the faces of everyone associated with these ventures.

Vikram Bhatt’s Haunted also helped bring the audience back to cinema halls. What worked in the film’s favour was that it was a 3D production. It won’t be surprising if more and more filmmakers venture into 3D horror post the success of Haunted.

Since there will be no biggies till June 3, when Salman Khan returns with his antics in Anees Bazmee’s Ready, the film business is expected to enter a lull till then. Three movies did release this week – Pyaar Ka Panchnama, Kashmakash and 404. Since they cater to multiplex-goers, they ended up cutting into each other’s business.

Back to Ready, the talk of the trade. And since it’s been several weeks since we’ve had a big release, Ready is expected to take a flying start. Fingers crossed!

Two more biggies are making waves in the trade, both of them action-packed entertainment – Ajay Devgn’s Singham and Salman Khan’s Bodyguard. Since it will be a while before either releases, the film making waves is Karan Johar’s remake of Agneepath, toplining Hrithik Roshan. Ditto for another action movie releasing towards the end of the year. Yes, expectations are building for Shah Rukh Khan’s Ra.One. The mega-star’s Don 2 is also considered a hot proposal and is expected to close out 2011 on a happy note.

Two biggies made their debut to TradeTrac last week and they both have one thing in common – Amitabh Bachchan. After a hiatus, Sr Bachchan will be seen as an angry young man in the aptly titled Bbuddah...Hoga Terra Baap.

Prakash Jha is back but minus his lucky mascot, Ajay Devgn. But his next film, Aarakshan, is still one of the hottest properties going. Working in the film’s favour is the long weekend and a national holiday (August 15) since the film will release on August 12. Only one hiccup here – the film is releasing during Ramzan. The promotions are underway in full swing and the buzz is growing.

PS: Like last week, this week too we intended to include Zoya Akhtar’s Zindagi Na Milegi Dobara being produced by Excel Entertainment but we couldn’t because no one we spoke to in the trade was aware of the film and were thus not willing to comment.

Trade Trac

Update Date Release Movie BoxOffice Prev Week Current Week Weekly Change
Exh Dist bookies Exh Dist Bookies Exh Dist Bookies
May 21, 2011 June 03, 2011 Ready First Weekend 30 35 32 31 33 32 1 -2 0
First Week 50 57 53 47 57 50 -3 0 -3
total 60 67 63 60 70 65 0 3 2
May 21, 2011 July 01, 2011 Bbuddah?Hoga Terra Baap First Weekend 15 20 18 15 19 18 0 -1 0
First Week 25 28 26 25 28 26 0 0 0
total 30 40 35 32 40 35 2 0 0
May 21, 2011 July 22, 2011 Singham First Weekend 30 30 29 30 31 30 0 1 1
First Week 37 38 36 37 38 37 0 0 1
total 50 50 49 50 50 50 0 0 1
May 21, 2011 August 12, 2011 Aarakshan First Weekend 40 45 42 40 44 42 0 -1 0
First Week 55 65 60 55 63 58 0 -2 -2
total 70 80 75 69 77 75 -1 -3 0
May 21, 2011 August 31, 2011 Bodyguard First Weekend 47 47 47 45 46 46 -2 -1 -1
First Week 63 63 65 61 61 62 -2 -2 -3
total 81 82 83 80 81 81 -1 -1 -2
May 21, 2011 October 26, 2011 Ra.One First Weekend 48 48 49 46 47 47 -2 -1 -2
First Week 75 76 75 73 74 74 -2 -2 -1
total 92 91 91 90 90 89 -2 -1 -2
May 21, 2011 December 23, 2011 Don 2 First Weekend 46 46 50 46 46 50 0 0 0
First Week 64 68 71 65 68 71 1 0 0
total 86 87 87 86 86 87 0 -1 0

 

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