The Ajay Devgn, Tabu and Rakul Preet-starrer De De Pyaar De is releasing tomorrow, and the hopes are high with this rom-com. The occupancy for the paid previews today is surprisingly good in the multiplexes. Since the film is releasing during vacations and is meant for the family audience, it is expected to earn well at the box office.
The first four months of 2019 have been very profitable for the Indian box office with films like URI: The Surgical Strike, Total Dhamaal, Gully Boy, Kesari and Avengers: Endgame. All the above mentioned films did outstanding business at the box office. However, if we look at the commerce of Hindi films, the month of April was not as good as the previous three months; reason being the release of the final installment of the Avengers franchise.
The same had happened in 2018 with the release of Avengers: Infinity War. But even last year, the business of Hindi films picked up again in the month of May with the release of Raazi, which crossed the 100-crore mark. The expectations are same this year with the release of De De Pyaar De. Let's wait and see if the film matches up to the expectations.
- Bhavi Gathani