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Ready positions itself for a blitzkrieg while four other action flicks get ready to roll

A mong the three films released this week -- Kucch Luv Jaisaa (KLJ), Sheetalbhabhi.com and College Campus, the only film worth talking about is KLJ. The film, after lying in the cans for a long time, finally saw the light of day. But few were aware of the film because of the poor promotions. Thus, tradewallahs were not surprised that the film did not take a good opening. Needless to say, it will be out of cinemas very soon.

Meanwhile, Bbuddah...Hoga Terra Baap and Delhi Belly were the talk of the trade this week. Thanks to the action promo of BHTB, which was instantly a huge hit, the film is one of the hottest properties going. Helping its prospects is the song, Bhaag DK Bose, which is already the rage among movie-goers. The only hitch: Both films are scheduled to release on the same day, ie, July 1. Making matters worse, the Hollywood film Transformers shares the same release date. Well, all we can say is we hope they don’t split the audience and, consequently, each other’s business.

After the initial craze and word of mouth that kept the momentum alive for Stanley Ka Dabba and Ragini MMS, both films have finally faded. But the 3D impact still seems to be luring the audience to Vikram Bhatt’s Haunted, which is still experiencing decent footfalls.

Everyone is looking forward to the big release, Ready, which is due next week, and everyone associated with the product is very excited about its prospects. Yes, there’s a blitz in store as every distributor of the film is trying to book as many cinemas as they possibly can.

In Delhi city and its suburbs alone, as many as 60 cinema halls will screen the film; in Uttar Pradesh, it’s 90 cinemas; and in Punjab, the number is pegged at 100 and still counting. It’s a similar story in Mumbai and elsewhere. Yes, Ready will be Salman Khan’s biggest release in terms of cinema halls and prints to date. Phew!!!

As for Khan’s other big release, Bodyguard, well, it is counted among one of the hottest projects right now. But tradewallahs caution that the success of Ready will decide the fate of Bodyguard.

And the craze for Ajay Devgn’s Singham is steadily building. If the actor is shooting in Glasgow, director Rohit Shetty is busy cutting the first look and first trailer, which, we’re told, will be unleashed next week. Tradewallas who have had a dekho at the teaser predict that expectations will shoot sky high once it is introduced to the janta.

The popularity of another action film, Agneepath, is also growing with every passing day. There were some apprehensions that this film might not release in November as planned but sources from Dharma Productions confirm that it will release in November this year.
And, finally, expectations are building for Shah Rukh Khan’s Ra.One. The mega-star’s Don 2 is also considered a hot proposal and is expected to close out 2011 on a positive note. The same can be said of Prakash Jha’s magnum opus, Aarakshan.

Trade Trac

Update Date Release Movie BoxOffice Prev Week Current Week Weekly Change
Exh Dist bookies Exh Dist Bookies Exh Dist Bookies
May 28, 2011 June 03, 2011 Ready First Weekend 31 33 32 33 34 36 2 1 4
First Week 47 57 50 49 58 53 2 1 3
total 60 70 65 63 71 69 3 1 4
May 28, 2011 July 01, 2011 Bbuddah?Hoga Terra Baap First Weekend 15 19 18 16 17 17 1 -2 -1
First Week 25 28 26 24 26 25 -1 -2 -1
total 32 40 35 33 38 36 1 -2 1
May 28, 2011 July 22, 2011 Singham First Weekend 30 31 30 31 31 30 1 0 0
First Week 37 38 37 39 40 41 2 2 4
total 50 50 50 52 53 54 2 3 4
May 28, 2011 August 12, 2011 Aarakshan First Weekend 40 44 42 36 40 38 -4 -4 -4
First Week 55 63 58 55 58 55 0 -5 -3
total 69 77 75 69 74 75 0 -3 0
May 28, 2011 August 31, 2011 Bodyguard First Weekend 45 46 46 42 43 40 -3 -3 -6
First Week 61 61 62 59 61 59 -2 0 -3
total 80 81 81 77 79 80 -3 -2 -1
May 28, 2011 October 26, 2011 Ra.One First Weekend 46 47 47 45 47 46 -1 0 -1
First Week 73 74 74 72 70 71 -1 -4 -3
total 90 90 89 93 95 98 3 5 9
May 28, 2011 December 23, 2011 Don 2 First Weekend 46 46 50 46 46 47 0 0 -3
First Week 65 68 71 67 67 69 2 -1 -2
total 86 86 87 86 89 87 0 3 0

 

 

 

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