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GCF Releases Position Papers For Exhibitors

In an attempt to advocate and educate cinema operators around the world, the Global Cinema Federation (GCF) released five position papers. The papers emphasize on the exhibitors’ positions and the key areas of their concern such as theatrical exclusivity, international trade and investment, movie theft, music rights and accessibility.
It is a volunteer-based federation established to represent the global cinema exhibition community. It seeks to increase industry effectiveness by providing input to international regulatory bodies and to contribute more effectively to international dialogue on issues of common interest.

The papers include cinema exhibitors’ positions and concerns regarding:

Theatrical Exclusivity

1. Cinema owners give top priority to maintaining the period of the theatrical exclusivity.
2. The theatrical window is an integral part of the commercial terms between exhibitors and distributors.
3. A surprise launch of a short theatrical window will be regarded as unfair and unacceptable business behaviour.

International Trade and Investment

1. Value of free international trade and investment into the cinema sector.
2. Sharing of information on local regulations and practices that impact on foreign trade and investments.
3. Where appropriate, support local/regional advocacy that focuses on promoting international trade and investment into cinema through research and information- sharing.

Movie Theft

1. Movie theft has long been a significant threat to our industry, and technology advances have increased that threat dramatically. However, box office losses to illegal movie copies are not inevitable.
2. Movie exhibitors are the “front line” of preventing in-theatre camcording, the source of most illegal copies accessed during a movie’s theatrical run.
3. Cinemas are also the voice of the industry to consumers, with the ability to build awareness of the cost of movie theft.

Music Rights

1. The long-term goal is to remove entirely the need for cinemas to enter into licence arrangements with, and make royalty payments in respect of music rights to, Performing Rights Organisations; this is however hampered by legal and structural challenges.
2. In the interim, the Global Cinema Federation will support efforts to secure material reductions in existing tariffs, by sharing information and deploying both (i) factual data about rates in other territories; and (ii) tactics and legal and economic arguments which have succeeded in other territories.

Accessibility

1. Cinema owners have long provided innovative services to disabled guests on a voluntary basis, and we encourage exhibitors to continue to implement independent solutions that increase access to guests.
2. Historically, voluntary solutions adopted by exhibitors make government intervention and regulation unnecessary.
3. In cases where the government chooses to act, government processes to reform or adopt accessibility laws should involve exhibition representatives and the input of individuals with disabilities.

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