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GOLD underperforms, hopes pinned on later shows

Despite the holiday today, the business of Akshay Kumar-starrer GOLD is below the mark. Programmers from major multiplexes across the country are still hopeful, and tell us that the film is likely to pick up with subsequent shows and with the weekend

Prasad Toraskar, Programmer, PVR

The morning shows of GOLD had 20-22 per cent occupancy. The film is performing way below our expectations. We had high hopes from today. However, advance booking and the decent reviews suggest that the film will perform well in the evening and night shows. In my opinion, the pan-India collections for GOLD will be similar to yesterday’s numbers.

Rajender Jyala, Programmer, INOX

GOLD witnessed similar occupancy today as it did yesterday, around 20 per cent. The monsoon has affected business all over the country. The film is doing slightly better in the western territories due to Navroz. If the rains stop, the numbers will shoot up. Advance booking is less than we had expected but it is decent.

Kaushal Srivastav, Programmer, Cinepolis

So far, GOLD has witnessed 20-25 per cent occupancy and is doing better in Tier I cities. The advance booking is good. As the day progresses, I expect a bigger audience turnout. This sudden holiday has rendered a huge advantage to the film. Let us see how it performs! 

Rahul Kadbet, Programmer, Programmer, Carnival

GOLD’s morning shows ran 22-per cent full. Tomorrow and the day after are crucial for the film, which should pick up. Let us hope the holiday today helps it perform better in subsequent shows. The pan-India collections of GOLD today will be Rs 7-8 crore.

Amit Sharma, Programmer, Miraj

GOLD saw 25-per cent occupancy today. The holidays should have pushed up its numbers but the rains have negatively impacted its business. If the rains continue, the figures will remain the same throughout the day. Advance booking is not very impressive. Pan-India, the film will collect the same amount as it did yesterday, about Rs 7 crore.

Hiren Patel, Programmer, Wide Angle

The initial buzz around the film was decent but the film itself has failed to meet our expectations. In a theatre with a seating capacity of 510, the morning shows of GOLD ran only half full. The numbers are dropping drastically. Today’s holiday has not helped business either. We are hoping for a better audience turnout during the latter shows owing to Navroz.

- Titas Chowdhury

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