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India To Get Walk of Fame

Hollywood has one of these and now India too will be going down a similar road.UTV Stars plans to construct an Indian version of Hollywood’s famous Walk of Fame at Bandra Bandstand. The channel has come up with this unique branding idea to honour celebrities who have contributed to the field of entertainment, especially films. While the Hollywood Walk of Fame consists of more than 2,400 five-pointed brass stars embedded in the sidewalks along 15 blocks of Hollywood Boulevard in California, the channel has shortlisted around 75 actors to feature on this 200-metre stretch at Bandra. Also, instead of a star, the Indian Walk of Fame will have hand-prints of the celebs. This branding activity will be launched in mid-January 2012.

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