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Last Impressions

As we head into the last and potentially most lucrative quarter of 2014, we took a poll on films that would set the box office on fire

One tends to save the best for last. And that’s exactly what the Hindi film industry seems be doing. As we approach the last quarter of the year, the industry and the audience is all agog about watching some of the most-awaited films of the year. Add to that the festive season and several holidays, and you have icing on the cake.

So first up, we have a double whammy on the October 2 weekend, marked by Dussera and Gandhi Jayanti. The two films vying for the attention of movie-goers on that day will be the adrenaline-packed Hrithik Roshan-Katrina Kaif starrer Bang Bang, and social family drama Haider featuring Shahid Kapoor and Shraddha Kapoor.

Diwali has largely been a Shah Rukh Khan affair and this year along with Deepika Padukone, the superstar promises to bring his fans Happy New Year, a heist film with dance, comedy and drama all rolled into one.

November is a busy month too. It will kick-start with The Shaukeens, Akshay Kumar’s version of the yesteryear hit comedy Shaukeen, followed by YRF’s Kill Dil featuring Ranveer Singh and Parineeti Chopra. The month will wrap with the Saif Ali Khan-Ileana D’Cruz rom-com Happy Ending.

December will begin with Ajay Devgn and Prabhu Dheva coming together for the first time, with an ample dose of action and dance in Action Jackson. Playing Santa again, this year will close out with Aamir Khan, who along with ace director Rajkumar Hirani will release their most-talked-about film, PK.

This week, we ask the industry what kind of promise the last quarter of the year holds for the film business. Here’s their take:

Raj Nidimoru

The entire festive season looks exciting. Everyone is looking forward to Happy New Year and PK and I am sure they will be the biggest money-spinners too. Shah Rukh Khan and Aamir Khan are known for their marketing genius, and they are already using it to promote their respective films. Apart from these two, Bang Bang, Haider and Action Jackson are some other films to look forward to.

Vinil Mathew

Happy Ending, The Shaukeens and Kill Dill will be small-package entertainments but, nowadays, if the content is good, money starts rolling in during the first week. So you never know, they might turn out to be big hits. Apart from these films, the big-budget ones like Happy New Year and PK are much anticipated and they are bound to set new records at the box office. Bang Bang’s teaser looked extraordinary and the film seems to have high potential.

Anthony D’Souza

The fourth quarter looks really interesting and we have films with a mix of genres lines up. The quarter will kickstart with Haider and Bang Bang, both totally different kinds of films, and I am sure both will do brilliant business. Then Shah Rukh Khan’s Happy New Year and Aamir Khan’s PK will set new benchmarks at the ticket counter. The Shaukeens will be a surprise package.

Kumar Taurani

The last quarter looks really interesting and will be very fruitful for the industry. Bang Bang, Haider, Happy New Year, Action Jackson, Kill Dil and The Shaukeens look interesting but we need to wait for theirs trailers to be released before we judge them. But one film that will set new records is Aamir Khan and Rajkumar Hirani’s PK. I can confidently say this even though I haven’t watched the trailer.

Atul Agnihotri

The festive season looks very interesting as we have some mind-blowing big films lined up for release. Bang Bang, Happy New Year and PK will do brilliant business as they feature some of the biggest stars in Indian cinema. Then we also have relatively smaller films like Haider and Kill Dil coming up, which sound interesting and might be surprise packages.

Anil Sharma

I am personally looking forward to PK as it’s a Rajkumar Hirani film and he has always made out-of-the-box movies. The upshot is that Aamir Khan features in it. Apart from that, the other films that will generate good business are Shah Rukh Khan’s Happy New Year and Hrithik Roshan’s Bang Bang.

Rajesh Thadani, Multimedia Combines

I think, box-office-wise, the highest collections for this year might come from this quarter. A number of biggies are lined up for release during this time and the most eagerly awaited ones are Bang Bang, Happy New Year and PK All the three movies are festival releases and will most certainly shatter box-office records.

Debashish Dey, Aum Moviez

The last and final quarter is looking very bright for all of us distributors. And I say this with the utmost happiness because the past few weeks haven’t been very good. Not only are some big Hindi films but also regional blockbusters lined up for release. If I had to rank them, I would say that PK, Bang Bang, Happy New Year, Action Jackson, Kill Dil and Haider look most promising. I would also bet big time on the Shaukeen remake but it’s a little too early to tell. All these films are commercial movies and the last quarter of the year will only be a win-win for the trade and exhibitors. Other than that, in our circuit, three big Bengali films are also awaited by the audience. These are Yoddha, which will release on October 2, around Durga Puja, Bachchan slated for a Diwali release and Badshahi Angti, which is a Christmas release. It’s definitely going to be a healthy time for the film business.

Vijay Kher, N R Multimedia

PK looks like it will be the hottest release but I am saying this on the basis of the credibility of Aamir Khan, Rajkumar Hirani and the poster of the film. The names associated with the film are reliable but the kind of business it will generate will depend on the first trailer and its appeal. The buzz is quite strong anyway. Bang Bang looks most promising right now and the fact that it will release during the longest holiday will reap profits for it.

Jeetu Khandelwal, Movie Pioneers

PK starring Aamir Khan will be the high point of the year and currently the buzz around Bang Bang is very strong. The songs look good and so does the teaser. The other big films are Happy New Year and Action Jackson and the look promising too. I can only comment on the prospects of the other films once their trailers or posters are released. But on the whole, I think this will be the most profitable quarter for the film industry.

Jaspal Dhingra, Nanaksar Enterprise

The last quarter is that time of the year when everyone is busy celebrating festivals. All the big films also start rolling in during this time. Two of the biggest projects of the year are PK and Happy New Year, which everyone is looking forward to. So obviously expectations are high. Apart from these, Haider and Bang Bang are releasing during the long holidays, around Dussera, so it will definitely benefit the ticket counter. Kill Dil is a YRF film and looks promising too.

Sarang Chandak, Shri Rang Films

All eyes are on Rajkumar Hirani’s PK as he is coming back after his last film 3 Idiots in 2009.This is a film which features the combo of Aamir Khan, Vidhu Vinod Chopra and Hirani, so it’s an eagerly awaited film. SRK-Farah Khan’s Happy New Year will be another money spinner in the last quarter. Haider, Bang Bang, Kill Dil, Happy Ending and Action Jackson are some of the other projects that are likely to do extraordinary business at the box office.

Brijesh Tandon, HK Tandon and Company

Everyone’s looking forward to Haider and Bang Bang. After that, it’s the Diwali bonanza Happy New Year with Shah Rukh and Farah that is likely to generate good business. The trailer and videos look funny, so we have high hopes from that film. We also have films like Kill Dil, Action Jackson, The Shaukeens but none of their trailers have released so it’s hard to judge what kind of business they will do. At the end of the year, we have PK, which everyone, young and old, are looking forward to.

Manoj Desai, G7 and Maratha Mandir

PK, Happy New Year, The Shaukeens and Action Jackson have all the big stars and are expected to open well and do good business if the content is good. Apart from them, Bang Bang and Haider are front runners for making money at the ticket counter. Kill Dil and Happy Ending too might be surprise packages.

Gaurav Gaur, O’ Real Imagination

The last quarter will be rocking because there are several long weekends lined up, beginning in October, when Haider and Bang Bang are likely to witness a smooth run at the ticket counter. Then we have the Diwali bonus of Happy New Year. Being a solo release and no other strong releases even after two weeks, this film will do the expected business. Then there is Action Jackson, The Shaukeens and Happy Ending but we are waiting for their trailers to gauge their reach. After that, we will have this year’s biggest film, PK, which will set some new records at the box office.

Harsh Jain, Sanman group

The fourth quarter will kick-start with Hrithik Roshan and Katrina Kaif featuring Bang Bang and the trailer is outstanding. Hrithik and Katrina make a hot pair. Post that Happy New Year, which is a Diwali release and comes with the promise of a Shah Rukh Khan-Farah Khan entertainer. But PK is the most awaited film of the year as it is from the Aamir Khan-Raju Hirani stable. The duo is known for making clean, entertaining films with a message. I am also looking forward to Ranveer Singh’s Kill Dil as the trailer looks very exciting.

 


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