My Name is Khan (MNIK), which released in India on February 12, is still making waves across the globe. Fox Star Studios says that after raking in Rs 110 crore in India, the film continues its march across global territories and has grossed Rs 99 crore in the International markets.
Post the successful release in the US, the UK, the Middle East and Australia, MNIK continues to break records across Europe with box office collections of US$ 5.6 million with 325 prints.
The release width of 425 prints across just Europe is bigger than the release plan of any other Hindi film on a worldwide basis. The film is also the first Hindi film to be dubbed and released theatrically in four European languages – Spanish, German, Russian and Italian. Currently, MNIK is playing across cinema halls in Germany and will release in Russia in September, and Italy in November with more than 100 prints.
Fox Star Studios attributes the success of MNIK in the international markets to:
• A separate edit for the mainstream markets by well-known editor Allan Bell, a first for an Indian film.
• Country-specific promotion plans with marketing investment across key countries.
• Presence on mainstream promotion platforms including the Jonathan Ross Show, BBC Asia network and Bild, Germany’s largest newspaper, and innovative promotions like the first-time ever presence of the Hindi film industry at the opening of the NASDAQ bell.
• Red Carpet premiere at the Berlin Film Festival.