After the record-breaking first day of Thugs Of Hindostan, collections have been falling rapidly. Distributors across India discuss why they feel the film has no hope, even after tickets rates are reduced.
Brijesh Tondon, Distributor, Delhi-UP
The situation is very bad. The first day was very good for TOH but then the numbers started falling, every day. The reviews were very negative on social media and memes have started doing the rounds too. Critics gave the film very bad reviews. People who were planning to watch it cancelled their plans as a result. The ticket rates have dropped now but I don’t think there will be any impact of that on the film. For any film, if Sunday’s collections are less than Friday’s or Saturday’s, then that film is a disaster and has no hope.
Sarang Chandak, Distributor, CP
The results for TOH are very poor. There are no expectations from the film, now no matter how much ticket prices are reduced. The first impression is the last impression for any film. The theatres will run the film as they have no other choice but I don’t think many people will show up to watch it.
Debashish Dey, Distributor, West Bengal
TOH has had a crash landing. Of a total capacity of 1.6 lakh seats, only 6,000 seats are occupied today. There won’t be any impact of decreased ticket rates. People will not come even if tickets are distributed for free. You cannot take the audience for a ride. No oxygen can save this film. Now, regional and previous releases will run in theatres in place of TOH.
Jeetu Khandelwal, Distributor, Orissa
TOH is in a really bad state. In the last four days, the film has earned Rs 1.40 crore in my territory. The film will not sustain any longer. Audiences will not come, even if prices are lowered. Theatres will not allot more than three or four shows to it in the week. Regional and previously released films will be allotted more shows again.
Ravi Machchar, Distributor, Nizam
We have been told to lower ticket rates from today, but people aren’t going to come and watch the film anyway so there won’t be any benefit from that. Collections have dropped every day. I have watched the film myself and I don’t think it is so bad. Many people who have watched it say it’s a one-time watch. But the way social media is overflowing with negative comments, and given the critics’ reviews, people are not ready to watch it. Negative word-of-mouth has ruined the film.
Rajesh Thadani, Distributor, Mumbai
The film is doing badly even today. It doesn’t seem likely to stay in theatres long. I don’t think there will be any effect of ticket prices being lowered this week. Due to negative publicity, audiences are not showing up in theatres. On weekdays, the film will earn not more than Rs 6 crore to Rs 7 crore a day, pan-India.
- Bhavi Gathani