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Money Talkies: GOLD sees 30 per cent occupancy today but numbers should climb at the weekend

Akshay Kumar-starrer GOLD has taken a good start at the box office. Exhibitors from across the country share how the film has fared in the morning shows today, and what they foresee for the upcoming shows.

Prasad Toraskar, Programmer, PVR
Occupancy for the morning shows of GOLD was about 30 per cent. Being a working day, very few people have turned up. It is holding well in the A-class centres. It will see a positive jump eventually because the word-of-mouth for this film is very strong.

Rajender Jyala, Programmer, INOX

GOLD witnessed 30-32 per cent occupancy in the morning shows. The figures will remain constant today for the afternoon, evening and night shows. But we have high expectations from the film, owing to positive reviews and responses. Moreover, more screens have been allotted to the film. Top it all, it is an Akshay Kumar-starrer.

Rahul Kadbet, Programmer, Carnival

GOLD has witnessed a considerable fall compared to yesterday and this morning’s shows saw 32-per cent occupancy. Advance booking for the shows in the latter half of the day does not look very impressive. We have to wait and see what happens tomorrow.

Amit Sharma, Programmer, Miraj

In A-class centres, GOLD has been doing very well. Today’s figures have dipped although this was expected. Come Friday and the numbers will start climbing again. The occupancy for the morning shows was 30-35 per cent. It will remain same for the afternoon shows too.

Yogesh Raizada, Programmer, Wave

GOLD is not doing as well as we expected. This morning, the shows were more or less 35 per cent occupied. We hope the film picks up once the weekend kicks in. The advance booking is decent. Its gross collection from my chain will be less today than it was yesterday.

Hiren Patel, Programmer, Wide Angle

Of the 510 seats in our property, 43 people turned up for the morning show of GOLD. We did not expect the numbers to drop this much. It is Thursday today, so most people are busy. The subsequent shows might witness similar occupancy.

Meenu Singh, Programmer, SRS

GOLD is not doing as well as we had expected it to do. The occupancy for the morning shows was about 30 per cent. The figures have dropped today. We are hoping for it to pick up as the day proceeds.

- Titas Chowdhury

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