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Money Talkies: Kesari numbers pick up, should hit 20 cr today

There is no stopping Akshay Kumar-starrer Kesari at the box office. After a slight dip on Friday, the film has picked up very well on day three. We spoke to exhibitors of multiple theatre chains across the country who predicted that the numbers are likely to increase, with the film raking in Rs 20 crore today. They also said that Kesari will score big over the weekend.

Rajender Jyala, Chief Programming Officer, INOX

Kesari is doing well today and the numbers are holding after a good start. Looking at the morning and noon shows, I can tell you that the film is doing better than it did yesterday. Occupancy had dropped a little yesterday but it has picked up today. In the first half of today, the shows were 65 per cent full. Pan-India, Kesari will earn around Rs 20 crore today, just like I did on day one. INOX will contribute about 16-17 per cent to the pan-India collections of the film.

Satadeep Saha, SSR Cinemas Pvt Ltd

Kesari has picked up today. According to my estimates, the film will perform as well as it did on its first day. It should earn about Rs 20 crore today, pan-India. At SSR, the film is most likely to collect Rs 15 lakh, which is a good number. It is striking a chord with the audience as films with a patriotic flavor are the latest trend. Akshay Kumar’s films generally work well, both in multiplexes and Tier 2 and Tier 3 centres.

Akshaye Rathi, Exhibitor, EOS Cinemas

Kesari has been doing pretty well at EOS Cinemas. The film earned very well on its first day due to Holi. Contrary to popular perception, Holi is not really a disadvantageous holiday. In the first half of Thursday, most theatres were shut on grounds of security and maintenance. Business happened only in the second half of the day. Despite that, the film did incredibly well. Today too, the numbers have sustained fairly well. Kesari has been doing well, not just in Tier 2 and Tier 3 towns, but also in multiplexes in metros. Looking at the numbers, it seems like it may just emerge as one of the highest-grossing Akshay Kumar films. According to me, the film should gross Rs 17-18 crore today and Rs 20 crore on Sunday. At EOS Cinemas, the shows in the first half of the day ran 50-55 per cent full. Business will pick up with the evening and night shows.

Meenu Singh, Programmer, SRS Cinemas

Occupancy for the shows has been about 45 per cent today and the level will increase with the evening and night shows. Akshay Kumar’s name is enough to pull people to theatres and the film will further benefit from the long weekend. The public report is good and this will help the film perform well across the weekend. The pan-India collections for Kesari today will be higher than they were yesterday; it should earn about Rs 19 crore today. In the North, the film is performing better in multiplexes. It collected about Rs 36 lakh from our theatre chain on Thursday. Today, it seems the film will rake in Rs 30-31 lakh. 

Ashutosh Agrawal, Director, Star World Cinemas

Kesari did well this morning at our property, where its shows ran 40-50 per cent full. The figures increased during the noon show. Overall, the numbers are much better than they were yesterday. I expect the pan-India collections to be around Rs 18-20 crore today, including Rs 3-4 lakh at Star World Cinemas.

Hiren Patel, Assistant Manager, Wide Angle

Occupancy for the morning and noon shows have dipped a little when compared to Thursday. The footfalls on Thursday were 3,420. On Friday, the number stood at 780. As far as today’s morning shows are concerned, 550 tickets were sold. This number will increase with the latter shows. I am expecting footfalls to touch 1,500 by the evening shows. If all goes well, I am expecting Kesari to earn Rs 3-4 lakh at our property. Pan-India, the film is likely to garner about Rs 12 crore.

 

- Titas Chowdhury

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