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Money Talkies: Kesari set to earn 70-80 cr during 4-day weekend

Kesari, starring Akshay Kumar, has churned out good numbers at the box office in the two days after its release. It star value and positive word-of-mouth are working magic for the film. Distributors across the India share their expectations from the film as far as its four-day-long weekend is concerned.

Debashish Dey, Distributor, West Bengal

There was a drop yesterday because it was a regular day. Occupancy for the morning show is average today but it will pick up during the evening and night shows. In the eastern circuit, i.e. Bihar, West Bengal, Assam and Orissa, it is a trend that a film that releases on Thursday will see a drop on Friday. I still believe that Sunday’s business will be highest. The film should collect around Rs 75 crore.

Gaurav Ruparel, Distributor, Saurashtra

Kesari is a multiplex film and hence it is running well in the multiplexes here. Most people watched the film on day one as it was a holiday. There was a little drop in collections yesterday since it was a working day but the film will pick up from the evening shows today. The Akshay Kumar-starrer will easily earn Rs 75-80 crore during this four-day-long weekend. It could earn even more.

Ravi Machchar, Distributor, Nizam

The film will easily earn Rs 75-80 crore during its first four days. Today’s collections will match those of day one, i.e. Rs 20-21 crore. Kesari is doing well at multiplexes compared to single screens. In Nizam, the film will earn Rs 1 crore today, which is how much it earned on day one.

Balkrishna Shroff, Distributor, Mumbai

Kesari is doing better today than it did yesterday at cinemas. Yesterday’s collections in my circuit were Rs 4 crore. Morning and noon occupancy was much better than it was on day two. The film will pick up in multiplexes here during the evening and night shows. Since tomorrow is a ,Sunday the film will get the highest numbers at the box office.

Jeetu Khandelwal, Distributor, Orissa

The Akshay Kumar-starrer is doing very well in my circuit and it did good business on day one and two in Orissa. Even though there was a slight drop in the morning shows, the evening and night shows will pick up today. Multiplexes have higher footfalls from the late evening shows. Yesterday, too, occupancy of the evening and night shows was 80, 90 and 100 per cent in multiplexes. During the four-day weekend, the film should earn Rs 70-80 crore pan-India, and Rs 90 lakh in Orissa.

Pramod Thakur, Distributor, East Punjab

Since most people watched the film on the day of its release, there was a little drop in footfalls during the morning and afternoon shows yesterday. Occupancy in the evening and night shows was 80-90 per cent, on average, in multiplexes. The film is doing well in the big cities like Chandigarh, Ludhiana, Amritsar and Bhatinda. Occupancy during today’s evening and night shows will be 90-100 per cent in multiplexes in these cities. It will definitely earn Rs 70-80 crore by Sunday.


- Bhavi Gathani

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