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Money Talkies: Satyameva Jayate occupancy drops but leads in Tier II cities, weekend crucial

Satyameva Jayate was a surprise at the box office when it released yesterday, when the John Abraham film took a phenomenal opening. Will it continue to see the same trend today? Exhibitors across the country talk discuss occupancy for the film in the morning shows today, and how the film will fare in the upcoming shows.

Prasad Toraskar, Programmer, PVR

Occupancy of Satyameva Jayate witnessed a fall today because it is a Thursday and was around 25 per cent. However, the film is leading in Tier II cities. The figure will stay stable today. Occupancy is likely to see a positive jump tomorrow evening as it is Navroz.

Rajender Jyala, Programmer, INOX

The morning shows of Satyameva Jayate saw a 22-25 per cent audience turnout in the morning today, which is a huge drop compared to yesterday. We are looking forward to the next three days, which are very crucial. In my opinion, the film will pick up.

Rahul Kadbet, Programmer, Carnival

Occupancy figures have seen a fall in the morning shows. We expected this because it is a Thursday today but are positive that the film will pick up tomorrow. Action thrillers never go out of fashion. The morning shows ran 25-per cent full.

Amit Sharma, Programmer, Miraj

Since today is Thursday, it has definitely affected occupancy of the film. The morning shows ran 25-28 per cent full. But Satyameva Jayate has been doing very well in Tier II cities. Occupancy is likely to increase with the night shows.

Yogesh Raizada, Programmer, Wave

Satyameva Jayate is doing quite well in North India, especially in Uttar Pradesh. The morning shows saw occupancy of about 30 per cent. John Abraham and action thrillers make for a very good combination. People, especially youngsters, are enjoying the film a lot. The occupancy will definitely see a jump with the evening and night shows.

Hiren Patel, Programmer, Wide Angle

The morning show of Satyameva Jayate saw about 100 people turning up in a theatre with a seating capacity of 510. The figures look good, considering it is a Thursday. People who have watched the film are saying good things about it. I have a positive feeling that people will turn up in larger numbers for shows in the latter half of the day.

Meenu Singh, Programmer, SRS

Satyameva Jayate has been performing well in B-class centres in North India and Jharkhand. This morning, the audience turnout was around 35 per cent. The word-of-mouth for the film in this belt is quite good. The clash with GOLD has not affected its business. We are looking forward to the weekend since it has a lot of potential.

- Titas Chowdhury

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