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Money Talkies: Soorma Opening Disappoints But Word-of-mouth Should Help

Diljit Dosanjh, Taapsee Pannu and Angad Bedi’s Soorma hit theatres today and though the film has not taken a flying start, word-of-mouth will help it catch up soon. We spoke to distributors across India and found out how the film is faring on its opening day. 

Debashish Dey, West Bengal
The occupancy of Soorma is not great at the moment. After the morning and afternoon shows, it is only 20-25 per cent. Sure, word-of-mouth around the film is good. It is not extremely positive but people are saying it is a decent movie. Once the reports and reviews come out tomorrow, the weekend should be better. There will be a second wave of the audience who will come to watch it but it will be very limited. The producers have gone in for a very tight release, so collections aren't expected to be more than Rs 15-16 lakh, if not less, in our region. And pan-India, the release they have gone for should bring in collections in the range of Rs 3-4 crore.

Brijesh Tandon, Delhi-UP
Occupancy of the film is all right in Delhi but is less in Uttar Pradesh. In UP, it is 10-15 per cent whereas in Delhi it is 15-20 per cent. Both figures are not great. However, the reviews are not bad. People are saying that the first half of the film is good but the second half drops a little. With these initial numbers, it is difficult to predict the first-day collections of this film.

Rajesh Thadani, Mumbai
The film is not doing very well and it has 20-per cent occupancy in theatres right now. The reviews are positive and hence it should pick up towards the evening shows and the weekend. The first day collections should be around Rs 2.5-3 crore across India, and in our circuit around Rs 1 crore.

Gaurav Ruparel, Saurashtra
There is hardly any occupancy for Soorma, just about 7-8 per cent. It will be difficult for the film to pick up this weekend because Ant-Man And The Wasp has also released. Since that is a big film, it will eclipse Soorma and its business. There doesn’t seem to be any scope for this film. I think it will make Rs 1 crore pan-India. I would be happy if the film earns Rs 1.5-2 lakh in my circuit.

B H Basha, Mysore
The reviews for Soorma are good but not very powerful. They have not really translated into occupancy. The movie has released in around 30 multiplexes here and occupancy is 20-25 per cent, which is not much. Hopefully, it will go up to 75-80 per cent during the night shows. Also, occupancy should increase due to word-of-mouth over the weekend. We should earn around Rs 15 lakh today and around Rs 2-5 crore all-India.

Jeetu Khandelwal, Orrisa
Occupancy is very bad at the moment. It hurts to even talk about it. And we will get reviews only if the audience goes to theatres. In other smaller movies like Raazi and Parmanu: The Story Of Pokhran, the reviews started coming in from the first show itself and hence it picked up. But that is not happening here. Even the morning shows of Sanju, which released 2-3 weeks ago, are earning more than this film. On its first day, Soorma will earn a maximum Rs 4 crore all-India.

Sarang Chandak, CP
Soorma’s occupancy is only 15-20 per cent, which is much less than Sanju, whose is streets ahead in collections and occupancy in its third week. Even Ant-Man And The Wasp is doing better than Soorma is at the moment. I think we should collect Rs 10-15 lakh in our sector and the day-one collections across India will not exceed Rs 90 lakh to Rs 1 crore.

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