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Money Talkies: Total Dhamaal ‘Happening’ In Cinemas

Anil Kapoor, Ajay Devgn and Madhuri Dixit-starrer Total Dhamaal hit theatres today. Ever since the trailer was released, there has been a huge buzz around the film. We spoke to distributors across the country, who told us that despite the exam season, the film is doing well. They expect bigger numbers as the day progresses. In spite of there being no hike in ticket prices and being the non-holiday period, the audience is turning up in large numbers to watch this Indra Kumar directorial.

Debashish Dey, Distributor, West Bengal

The film started on a slow note but after 2 pm, theatres have been doing rocking business. Single screens had 29-30 per cent occupancy, but after 1 pm, it shot up to 50 per cent. The film is also doing amazing business in multiplexes. The matinee shows have shot up. Total Dhamaal is a mindless comedy and it’s been a while since we’ve had a family movie like this.  It is doing really well despite the exam season.

Ravi Machchar, Distributor, Nizam

The film is doing very well in my territory. The morning shows were weak but in the evening, occupancy shot up unexpectedly. The afternoon shows had 80 per cent occupancy in my circuit and I am very sure that the evening and night shows will have 100 per cent occupancy. The film is a no-brainer and the reports are amazing.

Sanjay Marudhar, Distributor, CI

In my circuit, right from the morning shows, the film has been doing well. In the morning, occupancy was around 40-50 per cent. After 2 pm, footfalls increased. The film will see another jump in the evening and night shows. The reports from the public are fabulous. Stars like Anil Kapoor, Ajay Devgn and Madhuri Dixit are adding value to the already hit franchise.

Rajesh Thadani, Distributor, Mumbai

The film is doing decently in my circuit. Morning occupancy was a little low but it increased after the noon shows to 40 per cent. Occupancy is expected to increase in the evening and the night shows. The reports about the film are also decent. The star cast is drawing the audience to theatres.

Sunil Bansal, Distributor, Rajasthan

The film is doing well. The advance bookings and morning shows were decent but occupancy rose to 50 per cent in the afternoon shows, which is a good thing. Despite being the exam season, the film is doing well. It is difficult to speculate on today’s business but the film will definitely do better in the evening and night shows.

Gaurav Ruparel, Distributor, Saurashtra

Occupancy was 15-20 per cent in the morning. The miniplexes ran 20-25 per cent full. The film performed better in multiplexes. Occupancy there was 35-40 per cent. The film is a multi-starrer with A-listers like Ajay Devgn, Anil Kapoor and Madhuri Dixit. Dhamaal itself is a popular franchise. I expect the film to earn Rs 12 crore-plus pan-India.  


- Bhavi Gathani

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