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Money Talkies: Veere Di Wedding Holds Strong in Week 2

As Veere Di Wedding completes its second week, the film has earned over Rs 50 crore and will face competition from Race 3 next week. Box Office India spoke to a few distributors about whether the film will hold up over the weekend and the following week.

B H Basha, Mysore Distributor

The film continues to hold steady at the box office. Advance bookings are still good, but some of the shows were given to Kaala. This may be further impacted next week if the issues around Kaala are solved. But till now, the movie has been doing well.

Ravi Machhar, Nizam Distributor

There is a definite drop in the collections of Veere Di Wedding. The weekend collections may be around Rs 7-10 crore. With the release of Race 3in the next week, all the shows will be given to the Salman Khan film and Veere may be reduced to just one show. Also impacting Veere Di Wedding is the Marathi film Farzand. We had to allocate some shows to the film as it is doing really well.

Anil Aggarwal, Delhi Distributor

The movie is doing extraordinarily well, and occupancy for the film is around 65 per cent, especially in the northern belt. The other releases have not affected the film and the trend should continue at the weekend. The Race 3 release may affect this movie but it will all depend on how many shows this film will get.

Balkrishna Shroff, Mumbai Distributor

Yesterday there was a drop in the movie’s collections. It should do well this weekend but the numbers also depend on the reports of Jurassic World and Kaala. If the reports of both films are very good, then that will affect the collections of Veere Di Wedding. Occupancy doesn’t matter today; it’s the collections that count. Next week, Veere should be stable but how stable depends on the merit of the other two films. Veere is doing well because the film is good and people liked the movie.

Gaurav Ruparel, Saurashtra Distributor

Veere Di Wedding has only this week to earn what it can. When Race 3 releases, none of the other movies will be able to sustain. Everyone, including the media, exhibitors, distributors and he public, will be focused only on Race 3. Multiplexes have the most to gain from Race 3.

Last week’s occupancy for Veere was very good but only in select multiplexes. It didn’t perform well in single screen theatres. Occupancy in my area is more than 50 per cent in popular multiplexes and around 20-25 per cent in single screens and other multiplexes. The film will perform over the weekend as there is still some business left in it. The film should make a total of Rs 75 crore, overall. And since Jurassic World is not available in independent multiplexes and single screens, that has also helped Veere. If Kaala and Jurassic World, both movies had come, the film would have dropped 20-25 per cent.

Rajesh Thadani, Mumbai Distributor

Veere is holding on but obviously a drop in collections was inevitable. But I think it should perform well this weekend.  From Monday onwards, I think it will see a drop. There is no advance booking now since it is the second week. Last week, occupancy was 40-50 per cent. After Race 3, the movie will hardly have any shows. There will be very limited shows according to me. Race 3 is going to impact everyone.

Arun Mehra, West Bengal Distributor

Kaala and Jurassic World released yesterday and they will definitely be affect Veere. But we will have to wait and see how these movies work. Since it is Veere’s second week, there will be some competition, but the movie will do well over the weekend. It will do decently well on the upcoming weekdays because it has been liked by youngsters, not too much by the 40-plus crowd because of the language in the film. After Race 3 releases, Veere has very little scope to survive but it also depends on how it will do this week.  

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