Even though the big boys cornered the limelight, the good news is that newcomers and new-age films did brisk business during the third quarter of the year
The three months of July, August and September, or the third quarter of the year in trade parlance, had a lot to offer. The movie halls were graced by a mix of small- and big-budget films. So we had Salman Khan-starrer Kick, Akshay Kumar’s comedy Entertainment and Ajay Devgn’s action drama Singham Returns as the bigger releases, along with Dharma Prodcutions’ Alia Bhatt-Varun Dhawan starrer Humpty Sharma Ki Dulhania.
A whole lot of women-centric films too managed to draw the attention of movie-goers, what with Priyanka Chopra’s Mary Kom, Rani Mukerji’s Mardaani, Deepika Padukone’s Finding Fanny, Vidya Balan’s Bobby Jasoos, Bipasha Basu’s Creature 3D and Sonam Kapoor’s Khoobsurat hitting the marquee too. Other films that also hit the cinemas included Illuminati Films’ first venture with newbies in Lekar Hum Deewana Dil, Hate Story 2, Pizza, Raja Natwarlal and Daawat-e-Ishq. We asked the industry about the fate of the film industry in the third quarter of the year, and here’s what they had to say:
Bollywood’s third quarter was marked by many different genres which went on to become hits. While big-ticket actions films lived up to expectations like Singham Returns and Kick, in terms of box-office numbers, the younger brigade of actors made their mark in the trade and with the audience with Humpty Sharma Ki Dulhania. Another key feature of this quarter was the success of women-oriented films like Mardaani and Mary Kom driving home the fact that the audience is open to variation. This, again, was borne out by the success of Finding Fanny, albeit only at high-end urban multiplexes, and Daawat-e-Ishq, a love story with food as its basic theme. The path and approach of new-age cinema in Bollywood only makes one look forward to the next quarter.
I believe the third quarter was quite fruitful in terms of churning out profits. Salman Khan’s film Kick is the highest grosser of the year so far and Ajay Devgn’s Singham Returns too was a blockbuster. Films like Mary Kom, Humpty Sharma Ki Dulhania and Mardaani were some of the money making films of the quarter.
Kick and Singham Returns crossed the Rs 100-crore mark and were blockbusters on all counts. But considering the third quarter was the festival quarter, it didn’t see enough profits rolling in at the box office. Entertainment, Mary Kom and Humpty Sharma Ki Dulhania are some of the films that did average business. Let’s hope the next quarter has some more dhoom.
The third quarter was very good and we saw all kinds of films doing brisk business. Average-budget films like Mardaani, Humpty.. and Hate Story 2 were money spinners and everyone attached to them made profits. Kick and Singham Returns were blockbusters. Of all the three months, I believe August was the most successful, where every week saw a big release and most of them did good business.
The third quarter of the year was the best quarter of the year so far. Thanks to Eid in July, Kick did well. Films that released after that did well, especially from August onwards, when films like Singham Returns and Humpty Sharma…, Mary Kom and Mardaani released at the cinemas setting a new benchmark for content-oriented films.
The third quarter of the year looked interesting as it had all kind of films from commercial masala entertainers to medium budget films. The clear winners are Kick, Singham Returns, Entertainment, Humpty Sharma Ki Dulhania, Finding Fanny and Mary Kom. All these films received good reviews as well as did a profitable business at the box office too.
The third quarter of every year usually brings in good business because this is the vacation period. During this quarter, this year, Kick did maximum business, followed by Rohit Shetty-Ajay Devgn’s Singham Returns. But what was interesting was that new actors like Varun Dhawan and Alia Bhatt brought audiences to cinemas. Humpty Sharma Ki Dulhania really stood out because it connected with the youth and brought in healthy numbers.
Films like Mary Kom, Finding Fanny and Mardaani prove that movie-goers are looking forward to good films. But all these films took slow starts but then had a long run at the ticket counter. What is amazing is that earlier, only big films used to release in the second half of the year, but this year, we had a mix of films and good films did good business. Kick and Singham Returns are obviously the star performers of the third quarter.
The third quarter was pretty decent. It wasn’t as great as we had expected it to be, but some big hits like Kick, Humpty Sharma… and Singham Returns stood out. I think the best quarter is yet to come and that’s the last quarter, which always has the biggest releases in its kitty.
I wouldn’t say the third quarter was very profitable because there were only a few hits. We had more than 15 big releases yet only two or three stood out. The bigger films did good business but the price that distributors are paying for these films is humungous and so even if they are declared hits, distributors are only able to break even.
Harsh Jain, Sanman Groups
The third quarter was decent in terms of collections as many average films did good business. Films like Humpty Sharma Ki Dulhania, Mary Kom and Hate Story 2 were very successful because everyone, producers, exhibitors and distributors, made money. Kick was one of the most successful films and everyone associated with it made a profit. Singham Returns was a hit and made tons of money but distributors ran into losses.