Radio Mirchi has partnered with desi rock band Agnee to take its hunt for local aspiring singers nationwide and give them a place in the limelight with its biggest on-ground reality show called Generation A-Star Mirchi Create With Agnee.
The campaign was flagged off on May 27. As this is the first-ever reality talent hunt on radio, media planners felt that this is a great opportunity for Maruti to partner and ride on this innovation. All that contestants have to do to gain entry is to sing the launched songs or any other song previously sung by Agnee. The lucky singer selected will make a total coterie of 8 finalists, who will then compete for the ultimate title at the Grand Finale on July 10.
Generation A-Star Mirchi Create With Agnee winners will also get a shot to coveted stardom as they will be presented with the chance to sing in a playback score, composed by Agnee for the forthcoming film Gulaab Gang directed by Soumik Sen.