Viacom18 children’s channel Nick is southward bound, following in the footsteps of the other kids’ channels. What’s driving it there is the fact that the South accounts for more than a quarter of the total Indian kids’ TV viewership.
After gaining a firm hold on the Hindi-speaking market, the channel is now ready to have its characters speak Tamil and Telugu in Tamil Nadu and Andhra Pradesh respectively. While Kerala will air shows in English, Nick will feature a mix of Hindi English and Tamil feeds in Karnataka.
In 2010 (first two weeks only, TAM’s expanded universe estimation), children in Southern India accounted for 27 per cent of the all-India kids’ market (42.7 million kids).