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Now In Korea

Karan Johar and Fox Star Studios’ My Name Is Khan, toplining Shah Rukh Khan and Kajol, is being released in two stages in South Korea. First, there was a platform release in 12 cinemas in eight major cities on March 24. This will be expanded to 200 cinemas on April 7. The list of cities is Seoul, Incheon, Suwon, Daejoen, Sungnam, Gwangju, Degu and Busan. The film performed very well in its test screening and has been sub-titled in South Korean. It is being aggressively promoted with a P&A of $1 million, which is the highest marketing spend for an Indian film.

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