We’ve heard about movies releasing with 1,200 and 1,500 prints. Now, hold your breath! Fox Star Studios has decided to release their first mega-Hindi venture, My Name Is Khan, with over 2,000 prints across the world. And why not? The film has three aces up its sleeve – Shah Rukh Khan, Kajol and director Karan Johar.
We’ve learnt that Fox Star Studios intends to virtually flood the planet with prints of My Name Is Khan. They’ve decided to release the film in areas heavily populated by the Indian diaspora as well as in places that exclusively screen English movies. Read B and C centres in the US and Europe.
Paying attention to the ‘fine print’, shall we say?