It is Independence Day and Akshay Kumar is back with another solid release, GOLD. The film, directed by Reema Kagti, also features, Mouni Roy, Vineet Kumar Singh, Kunal Kapoor, Amit Sadh and Sunny Kaushal, among others. As with all Akshay Kumar films, the audience is excited about this one too. We spoke to executives from cinema chains across India and this is what they had to say:
Rajender Jyala, Programmer, INOX
Ever since we opened advanced booking on Saturday, advance sales for GOLD have been increasing. August 15 is a very good day for a patriotic film to release. It has all the elements of a true-blue, patriotic drama. To top that, Akshay Kumar is a brand. A film that features him will definitely do well. Even though Satyameva Jayate is releasing on the same day as GOLD, it will not affect its business. We have great expectations from GOLD.
Prasad Toraskar, Programmer, PVR
If you have Akshay Kumar in a film, how can a film not generate a positive buzz? His name alone pulls crowds to theatres. When you have him and a patriotic film together on August 15, nothing can go wrong. We opened the advance booking for one screen on Friday, and sold 50,000 tickets for GOLD.
Hiren Patel, Programmer, Wide Angle Cinemas
We opened advance booking for GOLD today and the buzz is decent in our chain. Though advance booking is not very high right now, it is expected to pick up towards the evening and with positive word-of-mouth once the film releases tomorrow. The film is expected to do very well tomorrow, owing to the holiday and Akshay Kumar.
Yogesh Raizada, Programmer, Wave Cinemas
Looking at the advance booking figures, it is very clear that GOLD will do excellent business in both A-class and B-class centres. Once we start the advance bookings in a full-fledged manner, the figures will see a bigger jump. The trailers and promos are drawing a lot of positive feedback. I am very positive about the film’s performance tomorrow.
Kaushal Srivastav, Programmer, Cinepolis
The buzz for GOLD is very good. It will do very well because it is a holiday tomorrow. Akshay Kumar is an organic crowd puller. People seem to be very excited about this film. The box offices at our properties has seen incredible figures. The advance booking will increase as the day progresses.
Nitin Tambat, Programmer, Carnival
Advance booking implies that the buzz for GOLD is very strong. It will be a major money spinner at the box office once it releases tomorrow. The theme of patriotism always strikes a chord with our audiences. And when you have Akshay Kumar leading such a film, it is like double dhamaaka. The film is already being bolstered by very strong and positive word-of-mouth. It will perform very well in Tier 1 cities as well as B-class centres.
Amit Sharma, Programmer, Miraj
The advance booking of GOLD looks great. As the day proceeds, the figures will further increase. I believe the film will open to massive numbers tomorrow, owing to a lot of factors. Akshay Kumar enjoys a very loyal fan following. The film is releasing on August 15, which is a holiday. What could be better than releasing a patriotic film on Independence Day!
- Titas Chowdhury