The music launch of Yuvan Shankar Rajaj's production Pyaar Prema Kadhal was held in Chennai in the presence of some big names from Kollywood.
The show started off with a love tribute to Tamil cinema where evergreen love stories from 1940 to current year were screened.
The film is directed by Elan. This short filmmaker was writing a romantic script and around the same time he got a call from Yuvan's office if he had a love story that could be made into a film. With Yuvan on board for the music as well, Pyaar Prema Kadhal seems like a film that was meant to be.
Producer K Raja Rajan was all priase for Yuvan's involvement in the film. He said, “Yuvan sir was so much attached to the film right from the beginning and with 12 songs from him, what can someone expect more than this. Even after coming back from Thailand for composing, he was so much concerned if the tunes have come out well. Such was his involvement into the project.”
The film features Harish Kalyan and Raiza Wilson in lead roles. Talking about working in the film Harish said, “There is a lot of love in the film. I would thank Elan for giving me a complete input about my role. In fact, I copied a lot from his mannerisms and body language.”
Yuvan impressed Raiza Wilson the first time they met. “The first time, I met Yuvan Shankar Raja sir, he was like super cool and so calm. By end of the day, the results were awesome.”
Speaking on the occasion, Yuvan Shankar Raja said, “For a long time I wanted to produce films and finally it has happened now. I composed the song High on love even before this project. Pyaar Prema Kadhal is a beautiful love story that will definitely do well with the audiences.”
What made the event a really special one was the presence of Isaignani Ilaiyaraaja. This was the first time that he attended his son's event. Speaking on the occasion he said, “This is the first time I am coming for Yuvan’s event. It is not for his musical avatar, but for his production venture.”
Several celebrities from Kollywood were present to encourage the Pyaar Prema Kadhal team. Check out the pics below from the event.