Reliance Broadcast Network Limited (RBNL) and American media giant CBS Studios International have entered into a joint venture (JV) to launch three television channels in India in October under the JV called BIG CBS Network. CBS and RBNL (through its subsidiary) are shareholders, each owning 50-per cent equity interest in the JV.
BIG CBS will first launch a premium English-language general entertainment channel called BIG CBS Prime targeted at India’s fast-growing, upwardly mobile population. The second channel will be an English-language youth channel called BIG CBS Spark while the third channel will be called BIG CBS Love, India’s first-ever English language entertainment channel for women.
All three channels will be made available across a network of digital and analog distribution platforms. They will also be offered across the Indian subcontinent covering India, Nepal, Bhutan, Sri Lanka, Bangladesh, the Maldives and Pakistan.