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Ready Steady!

A surprise windfall and great expectations.  The mood is definitely upbeat.

As they say, everything changes on Friday. And nothing illustrates this better than Salman Khan’s Ready. The film’s opening and weekend box-office performances panned out just as predicted. What no one saw coming was the film becoming the biggest hit of the year.
Collections were expected to dip from Monday but that didn’t happen. They did fall by as much as half on Monday compared to Sunday but have been steady thereafter.

Tradewallahs attribute this turn of events to the fact that hasn’t been a big release in a while as well as Khan’s return to the big screen after ten months. Once again, this proves that if an actor spaces out his or her releases, it proves fruitful at the ticket counter.
To sum up the talk in the trade this week – if Salman Khan’s mere presence and two hit songs can result in a windfall, what would a big name and a taut storyline do to collections? No wonder every big film on our charts saw a healthy jump this week. Post Ready, the trade is jubilant and optimistic that this is just the beginning of a slew of big successes. Touch wood!

Following Ready’s stupendous success, another film that has become the talk of the town is Ajay Devgn’s Singham, an action flick that has given rise to great expectations. Another film everyone is talking about is Amitabh Bachchan’s Bbuddah...Hoga Terra Baap. Both films see two action heroes, Ajay Devgn and Amitabh Bachchan, returning in the classic role of an ‘angry young man’. Expectations from another Amitabh Bachchan starrer, Aarakshan, have also shot up.

Considering Ready’s success, the film trade is sure that Eid will once again prove very fruitful for Salman Khan. That’s when Khan has his second release of the year, Bodyguard, a South remake. This action flick will also set the box office on fire. For sure.

Riding on the current success of action films at the ticket counter, the popularity of another action film, Agneepath, is also growing. And, finally, anticipation is building for Shah Rukh Khan’s Ra.One after he introduced yet another trailer to the audience this week. The mega-star’s Don 2 is also considered a hot proposal and will close out 2011 on a positive note. Ditto for Prakash Jha’s magnum opus, Aarakshan.

This week, two new films are under our scanner – Zindagi Na Milegi Dobara (ZNMD) and Murder 2. Though the latter is hot among the trade, the same cannot be said about ZNMD. Reason: an uninspiring poster and trailer. We hope the production house comes up with better trailers and also promotes the film in a big way in the coming weeks.

 

Trade Trac

Update Date Release Movie BoxOffice Prev Week Current Week Weekly Change
Exh Dist bookies Exh Dist Bookies Exh Dist Bookies
June 11, 2011 July 01, 2011 Bbuddah?Hoga Terra Baap First Weekend 16 18 20 17 18 22 1 0 2
First Week 22 26 28 25 28 33 3 2 5
total 35 38 36 39 42 44 4 4 8
June 11, 2011 July 08, 2011 Murder 2 First Weekend 0 0 0 12 15 12 12 15 12
First Week 0 0 0 18 22 20 18 22 20
total 0 0 0 26 28 27 26 28 27
June 11, 2011 July 08, 2011 Zindagi Na First Weekend 0 0 0 15 20 18 15 20 18
First Week 0 0 0 24 32 30 24 32 30
total 0 0 0 32 41 45 32 41 45
June 11, 2011 July 22, 2011 Singham First Weekend 32 31 31 36 37 37 4 6 6
First Week 41 42 42 45 49 49 4 7 7
total 55 56 56 61 64 66 6 8 10
June 11, 2011 August 12, 2011 Aarakshan First Weekend 36 38 37 37 37 38 1 -1 1
First Week 53 56 54 55 57 55 2 1 1
total 69 72 70 72 74 77 3 2 7
June 11, 2011 August 31, 2011 Bodyguard First Weekend 42 43 40 50 51 50 8 8 10
First Week 59 61 59 67 70 70 8 9 11
total 78 79 80 88 90 92 10 11 12
June 11, 2011 October 26, 2011 Ra.One First Weekend 45 46 46 55 54 57 10 8 11
First Week 71 70 71 74 77 76 3 7 5
total 94 95 97 98 100 105 4 5 8
June 11, 2011 December 23, 2011 Don 2 First Weekend 46 46 47 46 46 48 0 0 1
First Week 67 67 68 68 70 70 1 3 2
total 87 89 87 88 90 92 1 1 5
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