Malaysia-based Astro All Asia Networks (Astro) and Turmeric Vision, the television company owned by Sanjeev Kapoor and Alyona Kapoor, are gearing up to launch a food concept channel – FoodFood. The JV between the two companies will mark the entry of Astro into the Indian media broadcasting industry. The channel is scheduled to go on air in early 2011. It will be in high-definition and feature Hinglish content produced and packaged in India. The brand will also feature in the online space, on mobile and the web.