Aditya Shastri has been appointed Business Head – Films, Saregama India. Earlier, he was CEO, Entertainment, Gitanjali Gems. Shastri has worked as CEO, People Pictures, and was handling the CEO’s profile for the corporate division of UFO Moviez in India. He was also Chief Operating Officer, UTV Motion Pictures and brings with him over a decade’s rich experience in film marketing and production.
Also, to consolidate its presence in the regional TV space, Saregama has announced its foray in the GEC space by appointing Manish Popat, as Head for GEC / National channels. It has already acquired the rights to an international format and will soon begin pitching to channels. Popat comes with more than 20 years’ experience in media and entertainment and has worked with organisations such as Lintas India, Trikaya Grey Advertising, UTV Software Communications and Miditech.