Shemaroo Entertainment has announced its partnership with Airtel digital TV to launch interactive service iDarshan. Available exclusively on the Airtel digital TV platform, iDarshan is a 24-hour interactive devotional application for Airtel digital TV customers. Designed to provide multiple video/audio feeds at the same time in a snackable format, the applications enables customers to enjoy devotional content 24 hrs on the channel. iDarshan will be available at Rs 15 per month. To activate the facility, customers need to call 12150.