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Sony BMG's Exclusive Deal With Handygo

Handygo, a leading solutions provider for mobile entertainment and value-added services (VAS), has announced its partnership with Sony BMG for exclusive digital rights to 12 premium movies. These include the latest Hindi flicks like Raajneeti, I Hate Luv Storys, Aisha and Crook. Tamil movies include Singam, Raavan, Aadukalam, Sindubad, and Kadhal 2 Kalyanam; while Telugu movies include Puli, Raavan and Kaleja.

With this acquisition, Handygo has increased its presence and visibility in the Hindi film industry and South mobile WAP market. Handygo is the sole owner of WAP content for all these movies. The content will be deployed on the WAP platform across almost all operators including Airtel, Reliance, Idea, Tata, Aircel and Vodafone.

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