It is with a touch of nostalgia and much pride at all that has preceded this moment, as also great excitement for all that lies in store, that we bring you this: the 502nd weekly issue of Box Office India, which will be the final print edition of this publication.
Starting next week, you don’t have to be dependent on the vagaries of the post office, the courier or our hand delivery staff to get your weekly fix of all that matters in the world of Indian cinema. Instead, the issue will be delivered straight to your mail inbox or mobile phone apps. Indeed, you don’t even have to wait for Saturday to keep abreast with the latest news and buzz from Tinsel Town as our constantly updated website (www.boxofficeindia.co.in) and social media handles (Twitter: @boxofficeindia, Facebook: BoxOfficeIndiaMagazine, Instagram: boxofficeindiamag) will keep you posted on all that you need to know.
Even as Box Office India sets out to embark on an exciting new future, this is an opportune time to indulge in some heartfelt thanksgiving for the blessings of the past.
It was on September 19, 2009, that our first issue rolled off the printing press and into your homes and offices. As we geared up towards that launch with many months of planning and consultations with those in the fraternity, there were many well-wishers who quite justifiably questioned the wisdom of investing a great deal of time and resources to serve a niche market that was already over-crowded with B2B film publications.
While we would like to pretend that the decision to go to market was backed by extensive consumer research and after employing complex forecasting tools, it can now be revealed that as we anxiously awaited reader feedback to this new publication on that September afternoon almost ten years ago, all that we were banking on was the belief that the industry would recognise the very simple philosophy that gave birth to Box Office India – to be a credible, comprehensive and high-quality platform that was worthy enough to be called the film fraternity’s own.
Fortunately for us, that’s exactly how things panned out. The warmth and enthusiasm with which the fraternity immediately embraced what we had set out to do is what enabled Volume 1, Issue 1 to be followed by Volume 1, Issue 2 a week later… and that is what has kept us going over the 502 weeks that have led to the magazine you are reading right now, Volume 10, Issue 34.
And what a journey it has been! From having fan boy/girl moments witnessing the legendary Amitabh Bachchan being interviewed by stalwart directors Rohit Shetty, Shoojit Sircar and Imtiaz Ali on our behalf, to hosting such worthies as AR Rahman, Ajay Devgn, Akshay Kumar, David Dhawan, Deepika Padukone, Ekta Kapoor, Hrithik Roshan, Kamal Haasan, Kangana Ranaut, Karan Johar, Pritam Chakraborty, Priyanka Chopra, Rakesh Roshan, Rohit Shetty, Saif Ali Khan, Sajid Nadiadwala, Siddharth Roy Kapur, Vidya Balan and Vishal Bhardwaj as our guest editors, to getting a chance to interact with anyone who is anyone in this industry, to making history as the first Indian publication to feature a cover in lenticular 3D and the first in Asia (and just the third in the world) to execute a Video-In-Print innovation; despite the pressure of a weekly deadline, the team has had an absolute blast with each and every one of our print editions and, hopefully, some of that joy and enthusiasm showed through in the final product that you checked out each week.
But, as this fraternity knows better than others, change is the only constant and just because something is good doesn’t mean it cannot evolve into something even better.
Indeed, it is apt, almost poetic, that the journey of this publication mirrors that of the community it serves – an industry where print, both as a medium for capturing as well as projecting information – has given way to the much more flexible and versatile digital tools.
So here’s a final farewell from our print avatar but one that is immediately followed by a heartfelt welcome to the new adventure that awaits us. While formats and platforms will keep evolving with time, we do hope that one thing never changes – your constant support, encouragement and affection because that is what really keeps us going… not ink on a sheet of paper nor pixels on a computer or mobile screen.
- Nitin Tej Ahuja