The movie-watching audience has forced the industry to pay close attention to content. We are finally realising that nothing else will – or can – work
The world around us is undergoing a rapid change. And that is evident even in our industry, looking at the trends and performance of our films across the spectrum. Our erstwhile audience now refuses to accept even mediocrity. And, therefore, it is critical that we understand their needs, wants, aspirations and beliefs – to create content that they want to consume.
Take a look at some of the films that have worked in the recent past – I will name 8 (though there are a few more!) that I believe have changed the narrative of the kind of films that now matter. Queen, Piku, Udta Punjab, Neerja, Pink, Hindi Medium, Bareilly Ki Barfi and Shubh Mangal Saavdhan have not boasted of “big” (relatively speaking) names but a strong script.
The success of these films proves that the Indian audience is no longer enamoured of a big star cast or decades-old, tried-and-tested genres. What the audience is clearly seeking is a pa th-breaking narrative, great storytelling and a fresh storyline.
This has provided a great and much-needed impetus to writers. To that end, it is important that we – the producers – back writers and scripts above everything else. At Sony Pictures Networks Productions, we believe that the script is the only ‘hero’ and content is Ace, King and Queen. Slam dunk! We may have faltered on occasion but, then, as
someone said, only winners make mistakes as long as we learn from them.
– On eight movies that have worked well and why, Sneha Rajani, Deputy President & Head, Sony Pictures Networks Productions)