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Tattoo ’Promos’ Get Popular

Just when it seems every publicity gimmick in the book was taken, a tattoo! Looks like the latest way to shout about a new project is to tattoo it on your arm, or any other body part you may choose.

That’s exactly what Sunaina Roshan, daughter of Rakesh Roshan, has done. Co-producer of the much-awaited and yet-be-be-released Kites, Sunaina recently walked into a tattoo parlour in Bandra to stamp her love for hew new hubby, Mohan Nagar, on her arm. Then, on the spur of the moment, she decided to get a ‘Kites’ tattoo as well.

But Sunaina is not the first in Hindi film industry to use body decoration as publicity material. Sushmita Sen recently got a tattoo inked on her wrist that reads ‘I AM’, which is also the name of the charity organisation run by the actor.

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