Cricket may be king right now but post-IPL, biggies will rule
Once again, we predicted right – Dum Maaro Dum didn’t open to a flying start; neither did it pick up. Going by its budget, it is pretty obvious that everyone associated with the project will end up in the red.
The performance of this film only reinforces the thumb rule – that actors should maintain a healthy gap between releases. In this case, Abhishek Bachchan had two releases in the same month, both of them action films. Surprisingly, although Dum Maaro Dum was an action film, it failed to do decent business even at singleplexes.
Meanwhile, IPL matches are gaining momentum. Evening shows are barely drawing footfalls and tradewallahs feel it will be difficult for any film to survive as long as cricket rules. That’s why big movies will be missing from the marquee in May. Expect only small and medium-budget releases.
The promos of Haunted 3D have not made a mark on the trade. Though the songs are hummable, they’re not exactly chartbusters. Also, there’s no time for these songs to grow on you as the film is scheduled to release next week. Besides, the promotion is also thanda. Neither the music nor the trailers have generated any buzz in trade circles. The only plus is that the film has been shot in 3D. The downside is only a handful of Indian cinemas are equipped to screen a 3D film.
The next BIG release is slotted for June 3 – Salman Khan’s Ready. The theatrical trailer was introduced two weeks ago and it drew a tremendous response. The trailer is rocking and tradewallahs are optimistic about the fate of this film. Also, the songs, which are being shown on every satellite channel, are gaining popularity every passing day.
Two action films – Ajay Devgn’s Singham and Salman Khan’s Bodyguard – are hot, hot, hot. Ditto for Karan Johar’s remake of Agneepath, toplining Hrithik Roshan.
Another film that’s become a talking point is Prakash Jha’s Aarakshan. Though the film’s promotion is yet to begin and no one has had so much as a peek at the film, it’s set the trade abuzz. The reason: Prakash Jha has delivered a hat-trick – Gangaajal, Apaharan and Raajneeti. But this time, his lucky mascot Ajay Devgn is not starring in the film.
Meanwhile, expectations are growing of Shah Rukh Khan’s Ra.One. The mega star’s Don 2 is also considered a hot proposal and is expected to close out 2011 on a happy note.