The biggest blockbuster of the year, Thugs Of Hindostan, is out this Diwali, and the hype around it is huge. We spoke to distributors across India about the Amitabh Bachchan, Aamir Khan, Katrina Kaif and Fatima Sana Shaikh starrer and the buzz around it. Take a look at what they have to say:
Debashish Dey, Distributor, West Bengal
The buzz and the hype are there but the bookings in our region started a little slow. That was on Saturday and since it was the pre-Diwali weekend, people were probably busy with festival preparations. After that, on Sunday, the bookings saw a huge jump. The thing is, I don’t believe that the Diwali holiday is the reason a film does well. A movie has to be good. Obviously, Yash Raj Films knows how to market a film well. This film has mind-blowing hype around it. The star cast is huge and everything is going positively for it. If it’s good, even in a non-holiday week, it would have been a hit. As for the first day collections, I think it should be no less than Rs 45 crore. And in West Bengal, taking into consideration the hype around it, it will be around Rs 2.75 crore.
Rajesh Thadani, Distributor, Mumbai
The hype around the film is certainly there, but I would say not to the extent that we expected it to be. With the hiked ticket prices, we expect a great opening day. It would have had a good opening on any day but since it is during Diwali, I expect it to be slightly better than it would have been. According to me, the first day pan-India collections should be around Rs 40 crore.
Tarun Tandon, Distributor, Pan India
Thugs Of Hindostan looks great. In the Telangana region, we don’t have a major Telugu release. There will only be Sarkar, which is a Tamil film. So it’s an open market, and I believe Thugs Of Hindostan will have a fantabulous opening. No opposition is an added advantage. Aamir Khan has proven to be very lucky here. Whenever his films are released, he never faces stiff competition from any big Telugu release. Whether it was Dangal or PK, it has just happened that way. It is the same for this film, which of course looks huge in terms of scale and star cast too. Irrespective of the holiday, it would have worked. Baahubali was not released on a holiday and that worked big time. For day one, I think anything short of Rs 50 crore would be bad. There are price hikes in theatres and the film is getting very good shows; there is no competition at all. Also, it has the perfect day of release which is the day after Diwali. People are not at home doing puja. So they will go out to watch the film and hence it should make at least Rs 50 crore.
Jeetu Khandelwal, Distributor, Orissa
There is a lot of buzz around Thugs Of Hindostan. But in our Orissa sector, the buzz is not as much as it should have been. The advance bookings are not seeing much momentum. There was a huge cyclone in our sector before Durga Puja and maybe this is an aftereffect. But we are hoping that the buzz will grow. This is a movie with legends like Aamir Khan and Amitabh Bachchan in it. Also, there hasn’t been a massy film for 3-4 months now. The movies that have done well lately, like Stree and Badhaai Ho, were aimed at a certain group of people. TOH is for the masses, which means that it works for single-screens as well as multiplexes. I think, overall, first week collections will be around Rs 230 crore to Rs 240 crore. In Orissa, we will have around Rs 2 crore to Rs 2.25 crore.
Sarang Chandak, Distributor, CP
The buzz around Thugs Of Hindostan is very good. Based on this buzz, the first day collections should be around Rs 2.2 crore. That is for my circuit. All over India, I think it will be around Rs 35 crore to Rs 40 crore. There are not that many advance bookings for the film. But this film has a wide release, in single screens and multiplexes, as there is no other film releasing with it. People are probably not booking in advance as much because they know that this is the only movie being released, so there is no buzz for the advance. But in the last two months, there haven’t been any entertaining movies others than Badhaai Ho and a couple of other films. Plus this is Diwali vacation time. So the audience will come.
Sakshi Mehra, Distributor, Delhi-UP
Thugs Of Hindostan will have very good initial numbers and it will have a blockbuster opening. Considering that it stars Aamir Khan and Amitabh Bachchan, the film will be of a certain caliber and so I anticipate that it will do well. It seems set to be a super-hit. People are booking tickets in advance wherever they are available, but these two days are known to be a dull phase since people are busy with Diwali. I would say that the film will run to full houses in most places. I wouldn’t be surprised if occupancy was more than 95 per cent in most centres. In multiplexes I would expect 100 per cent collections, and in single screens, barring some here and there, I am expecting a very good opening for this film.
BH Baasha, Distributor, Mysore
Since it is Diwali and vacation time, Thugs Of Hindostan should touch Rs 200 crore across India. In the Mysore circuit, the film should collect around Rs 10 crore. There is definitely buzz around the film and people are booking tickets in advance. It should do well at the box office.
- Bhakti Mehta