The Indian entertainment industry has always been considered as the hub of entertainment, churning out the largest number of films in the world annually. With the advent of OTT since the past few years, we have undoubtedly provided the Hindi originals that are appreciated worldwide.
During times of global lockdown, the best option for the entertainment-seeking Indian viewers globally has been to catch up on some fascinating web series that could alleviate boredom, particularly when self-isolating at home. All major streaming platforms including, Amazon Prime Video, ALTBalaji, Netflix, and ZEE5, have launched multiple web series of different genres that have been hugely instrumental in keeping the viewers glued to their television and mobile screens.
Amazon Prime Video has churned out a few popular shows, thereby taking the audience by surprise, including their crime-thriller ‘Paatal Lok’ featuring Jaideep Ahlawat and Abhishek Banerjee. Adding more to the psychological thriller aspect, they launched Breathe: Into The Shadows’ toplining Abhishek Bachchan, who essays the role of a psychiatrist and is on a mission to find his kidnapped daughter.
Since the platform’s inception, ALTBalaji has carved out a niche in the Indian OTT industry by curating original content with unique narratives. So much so that, today ALTBalaji, has the most varied content library consisting of 64 Hindi originals as compared to their counterparts. Their shows are a healthy mix of thriller, drama, romance, youth drama, horror, comedy, among others and, have been highly appreciated across by the urban, semi-urban, and rural Hindi speaking audience. Their recent launches include Bebaakee and the second season of Virgin Bhasskar, which has kept their audience highly engaged.
Netflix has also taken the onus of entertaining viewers with their wide variety of versatile genre shows including, the recent release Masaba Masaba which has turned heads and also received love for the cinematography and storyline. Masaba Masaba has been the talk of the town and is here to stay. Indian Matchmaking being the second one who has received a lot of love and also a splash for some unwanted scenes but had the attention of the audience till the very end.
ZEE5’s Kaali 2 is yet another show which has turned heads and shown how far a mother can go to save her child. With Kunal Khemu-starrer psychological-thriller Abhay 2, the makers have released the first three episodes on audience demand and are simultaneously shooting an unexpected end.
The OTT is surely tapping big on the Hindi originals front and this space is getting more exciting with the multiple shows lined up in the coming future!
Stay tuned to Box Office India for more updates.