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Red-hot films, bumper openings and a whirlwind promotional tour… exciting times await the trade

(This column has been faithfully tracking films in the news, good and bad. However, we’ve been receiving torrential feedback and suggestions to also track films that could potentially set the box office on fire. So, since the last few weeks, we’ve been watching all the big films that make news, regardless.)

June and July have been fabulous for the Indian film industry, with most releases being welcomed heartily by the audience. Of course, tradewallahs have been laughing all the way to the bank.

Despite its weak content, Zindagi Na Milegi Dobara managed to fill up cinemas, and blockbuster duo Rohit Shetty and Ajay Devgn once again proved that they are one of the most successful jodis of all time. Their latest offering, Singham, opened to a bumper response at singleplexes, and at multiplexes, it kept growing with each passing show. So if June started with a bang with Salman Khan’s Ready, July concluded with Ajay Devgn’s Singham.

Considering this lucky streak at the ticket counter, two of the next big releases are looking even hotter – Prakash Jha’s Aarakshan and Salman Khan’s Bodyguard.

But what makes them even hotter is the long weekend they will each enjoy. Aarakshan will get a four-day weekend as Monday is Independence Day (a national holiday), which translates into a much bigger opening. Bodyguard is expected to hit the screen on Wednesday (Eid), thus enjoying a five-day weekend.

Remember, for the last two years, Salman Khan has broken records with both his Eid releases – Wanted and Dabangg. Now the trailer of Bodyguard has met with a phenomenal response and it seems Khan is all set to break even more records.
Post these two movies, two others – one is a romantic film and the other a rom-com – are creating ripples in the film trade. They are Imran Khan-Katrina Kaif’s Mere Brother Ki Dulhan and Shahid Kapoor-Sonam Kapoor’s Mausam.

And let’s not forget, Ram Gopal Varma may have delivered several duds in the past but his next offering, Not A Love Story, is eagerly awaited. It is said that RGV is planning to spend more money on promoting the film than he had invested making the film. Also, he intends to visit a large number of cities across India with his leading lady, Mahi Gill.

 

Trade Trac

Update Date Release Movie BoxOffice Prev Week Current Week Weekly Change
Exh Dist bookies Exh Dist Bookies Exh Dist Bookies
July 23, 2011 July 22, 2011 Singham First Weekend 42 40 40 42 40 40 0 0 0
First Week 68 65 64 68 65 64 0 0 0
total 98 105 110 98 105 110 0 0 0
July 23, 2011 August 12, 2011 Aarakshan First Weekend 32 40 35 32 35 33 0 -5 -2
First Week 50 62 64 50 55 54 0 -7 -10
total 80 82 80 70 71 70 -10 -11 -10
July 23, 2011 August 12, 2011 Soundtrack First Weekend 1 2 1 1 2 1 0 0 0
First Week 2 2 2 2 3 2 0 1 0
total 3 4 4 4 4 4 1 0 0
July 23, 2011 August 19, 2011 Not A Love Story First Weekend 3 5 4 5 6 6 2 1 2
First Week 6 8 7 9 10 9 3 2 2
total 9 10 10 12 13 12 3 3 2
July 23, 2011 August 31, 2011 Bodyguard First Weekend 49 50 49 48 48 46 -1 -2 -3
First Week 79 73 80 76 71 77 -3 -2 -3
total 115 123 125 112 118 117 -3 -5 -8
July 23, 2011 September 09, 2011 Mausam First Weekend 13 14 14 13 14 13 0 0 -1
First Week 20 21 20 21 21 20 1 0 0
total 30 33 31 30 32 31 0 -1 0
July 23, 2011 September 09, 2011 Mere Brother Ki Dulhan First Weekend 20 18 16 25 30 28 5 12 12
First Week 30 34 32 40 48 44 10 14 12
total 42 48 46 60 65 65 18 17 19
July 23, 2011 September 16, 2011 Force First Weekend 11 11 10 10 12 10 -1 1 0
First Week 18 18 18 18 24 20 0 6 2
total 23 25 24 25 30 26 2 5 2
July 23, 2011 October 06, 2011 Rascals First Weekend 25 28 28 27 30 30 2 2 2
First Week 35 42 40 38 45 42 3 3 2
total 55 57 56 60 62 60 5 5 4
July 23, 2011 October 26, 2011 Ra.One First Weekend 51 55 55 51 53 55 0 -2 0
First Week 75 76 76 76 76 76 1 0 0
total 111 112 112 111 111 112 0 -1 0
July 23, 2011 October 27, 2011 Damadamm! First Weekend 1 1 1 1 1 1 0 0 0
First Week 1 1 1 1 1 1 0 0 0
total 2 2 2 2 2 2 0 0 0
July 23, 2011 October 01, 2011 Kahaani First Weekend 3 3 4 2 3 3 -1 0 -1
First Week 4 5 7 4 5 6 0 0 -1
total 10 10 10 9 9 9 -1 -1 -1
July 23, 2011 November 18, 2011 Desi Boyz First Weekend 24 27 26 24 23 25 0 -4 -1
First Week 38 41 40 38 39 38 0 -2 -2
total 50 53 53 50 51 50 0 -2 -3
July 23, 2011 November 24, 2011 The Dirty Picture First Weekend 19 25 24 17 21 22 -2 -4 -2
First Week 30 34 34 25 28 30 -5 -6 -4
total 40 42 40 37 38 40 -3 -4 0
July 23, 2011 December 09, 2011 Agent Vinod First Weekend 19 19 19 20 19 19 1 0 0
First Week 25 28 26 25 27 26 0 -1 0
total 48 49 48 48 49 49 0 0 1
July 23, 2011 December 09, 2011 Ladies V/S Ricky Bahl First Weekend 12 14 12 13 14 13 1 0 1
First Week 18 20 17 20 21 19 2 1 2
total 25 28 26 27 29 28 2 1 2
July 23, 2011 December 23, 2011 Don 2 First Weekend 52 55 51 53 55 51 1 0 0
First Week 78 81 78 79 80 78 1 -1 0
total 100 105 102 105 110 108 5 5 6
July 23, 2011 December 23, 2011 I Love New Year First Weekend 20 23 21 21 22 21 1 -1 0
First Week 30 34 33 31 34 33 1 0 0
total 40 41 40 41 41 40 1 0 0
July 23, 2011 January 13, 2012 Agneepath First Weekend 42 41 40 42 41 41 0 0 1
First Week 55 56 57 56 56 57 1 0 0
total 82 83 83 83 82 83 1 -1 0
July 23, 2011 January 26, 2012 Aamir Khan's next First Weekend 45 48 46 47 48 47 2 0 1
First Week 70 75 70 74 76 73 4 1 3
total 95 100 100 98 100 101 3 0 1

 

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