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Veere Di Wedding Takes Flying Start

The much-anticipated film Veere Di Wedding is finally in theatres today and the film is doing better than expected. The movie is about four girlfriends who have stuck by each other since childhood and they get together 10 years later for the wedding of their favourite ‘Veere’. This Veere Di Wedding takes them on a crazy ride, were their friendships as well as their other relationships are tested. The film, releasing on the weekend after the IPL finale, is off to a fantastic start and is expected to have very good day one and also a good weekend, thanks to the hype around it. This is in large part due to the film’s lead cast of Kareena Kapoor Khan, Sonam K Ahuja, Swara Bhaskar and Shikha Talsania along with some rocking music. Box Office India spoke to some of the film’s distributors and this is what they had to say about the film.

Jaspal Dhingra, Distributor

I have received two to three calls from exhibitors, who say that advance bookings for this film is very strong. In Delhi, the shows are house full, especially the evening shows. The film is being appreciated more by the youth and the reports are good. Due to the weekend, the film will see good collections as the youth will go to watch it in theatres.

We thought this film might face competition from a Punjabi film but Veere Di Wedding has done better with its collections. The film will definitely see an increase in collections at the weekend.

Sanjay Marudhar, Distributor

The response has been outstanding; it is one of the best responses to women-oriented films. There has been 100-per cent occupancy in many places in Delhi. The Book My Show app will show you that tickets are being sold very quickly. The film has received a very good response and the feedback is very positive. We are expecting good numbers at the weekend and believe that this film’s collections will exceed those of Raazi.

Rajesh Thadani, Distributor

The opening is fantastic and it will pick up at the weekend. Today, the collections will be in the range of Rs 8-9 crore, which is in line with my expectations.

Brijesh Tandon, Distributor

The opening in Delhi has been really good, especially from the young generation. In fact, it is all the rage among youngsters. But this film is not for families. I believe that, in the first week, the all-India collections will be around Rs 80-100 crore and its lifetime collections around Rs 120 crore. The film has been drawing a good response since the morning shows. We have seen very good advanced booking in Delhi, Chandigarh, Mumbai, Pune, etc.

Gaurav Gaur, Distributor

The response has been really great, especially from the youth and young girls, and the opening is 40 per cent. The audience is happy with the film; it is a bubbly and lighthearted film. Advance booking has been good as well. The weekend will definitely see an increase in collections. The trend of the film is upward. I haven’t come across any negative reviews so far.

Balkrishna Shroff, Distributor

The opening was very good. Considering the buzz around the movie, I was expecting a good opening and it turned out exactly like that.

B H Basha, Distributor

The morning shows will never be all that much but the 4 o’clock collections will improve. As far as advance booking is concerned, it is improving with every successive show. I am expecting between Rs 1 crore and Rs 1.4 crore this weekend.

Tarun Tondon , Distributor

With the kind of trailer and music that Veere Di Wedding had, it has opened really well. The opening at the morning show has surpassed our expectations. In our territory, we are looking at occupancy of 70-75 per cent in multiplexes. Advance booking for the weekend looks good. It is an A-certified film, so it has some constraints. The public is enjoying the film but while it is not niche, it is meant for a small segment of society. Families are not coming to watch it but youngsters are. I am expecting the response to be great till Sunday and we will have to see how it fares after that. It all depends on how the youngsters respond to the film. Considering how the film has opened, I see a winner. If your opening is good, half your battle is won.

Arijit Dutta, Distributor-Exhibitor

In my theatre, most of the shows are in the second half of the day and so they have just about started. Hence, it is difficult to gauge the film’s performance just yet. The initial word-of-mouth was good. So let’s see. I think the weekend will be good. These types of films are doing well now. Advance booking is just about okay.

Debashish Dey, Distributor

The first day, first show is very good. In the morning, occupancy was more than 50 per cent. At 12 o’clock, it dropped a bit because Ramzan is on. After that, it picked up again. The late evening and late night shows will be rocking. According to the word-of-mouth, surrounding the film is that the film is a tad bold and vulgar. But, then, the film is for the young generation and so it hardly matters. According to me, the day one, all-India, should be approximately Rs 10 crore. The week should close at Rs 35 crore.     


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