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Will Cricket World Cup affect Bollywood Business?

ICC Cricket World Cup 2019 is around and here we are again thinking about its impact on the Bollywood business!

Well, this is not for the first time that a cricket tournament has been in the Tinsel Town headlines for clashing with Hindi films. May be this used to happen years back that during a big event like the World Cup match or an IPL match, filmmakers used to shy away from releasing their films. But this is not the case anymore. This year, Salman Khan and Katrina Kaif-starrer Bharat is all set to release right in the middle of the world cup season. The film will be releasing on the same day when a cricket match between South Africa and India is scheduled.

Also, if you look at the table below, you will realise that since the year 2010, during all the IPL seasons, the business of Bollywood has not only seen an upward trend but has also been stable. Even during IPL this year, there were 34 films released and on an average each film did a business of Rs 10.30 crore. Be it IPL or the World Cup, our films have always stood their ground.


- Bhavi Gathani

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