Reliance MediaWorks has partnered with In-Three, a 2D-to-stereo 3D conversion pioneer. This collaboration marks the setting up of the world?s largest facility dedicated to the conversion of 2D films and videos into 3D, based in India.
This strategic alliance will address the rapidly growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older legacy titles to be released in cinemas and on home platforms into stereoscopic 3D.
The partnership is expected to cater to 15-25 feature film projects every year. Work on the first joint title will begin in February 2010, with several projects planned to take off in the first half of 2010.