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Year of the '3'

2011 could well be the year of the 3… 3G, 3D and 3 cheers to hitting bulls eye at the box office! But for all these 3 dimensions to succeed, we need to focus on scripts,packaging and focused marketing .While two of these are self-explanatory, packaging includes the crafting, cast , scale and setting of a film.

With 60 million Internet users in India and 700 million mobile users – which means big numbers are connected to devices – 3G will indeed make a difference to movie-making. This is especially true as audience worldwide want a 360-degree cinema experience. Also, with 80-odd 3D-compliant screens already in India and around 150-200 slated in the course of 2011, 3D is the new hero of our movies.

At Eros, we have a slate with a very interesting mix, an approach that ensures a bouquet of films across scales, genre, and budgets. Our accent is always on the script and with a revenue model that pretty much keeps us insulated. We start the year with Game in March, a stylised, edge-of-the-seat, whodunnit starring Abhishek Bachchan and Kangna Ranaut directed by Abhinay Deo. It’s a cutting-edge genre we haven’t seen in a long time.

In April, we touch the soul with an entertaining road trip, Chalo Dilli, starring Lara Dutta and Vinay Pathak directed by Shashank Shah. It’s a film that tells us to live the moment with humour.

In May, we have Zindagi Na Milegi Dobara, starring Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol and Kalki Koechlin and directed by Zoya Akhtar. This film is a follow-up to the cult and trendsetting Dil Chahta Hai, which in a sense will set new benchmarks for cool. Ranbir Kapoor is directed by Imtiaz Ali with music by A R Rahman in Rockstar and is sure to be a game-changer for Youngistan. Mausam, directed by Pankaj Kapur, starring Shahid Kapur and Sonam, will be chicken soup for the heart as well as the soul.

Ra.One, toplining SRK and Kareena Kapoor directed by Anubhav Sinha, will most definitely raise the bar viz standards of filmmaking, whether on sheer content or scintillating visual effects. Agent Vinod, directed by Sriram Raghavan, will give Bond and Bourne a run for their money. Saif and Kareena are taking chemistry, thrill and cutting-edge action to another level.

Narnia will meet Harry Potter, locally, as we embark on a spiritual 3D fantasy adventure starting on the banks of the Ganges. And finally, boys will never be boyz again after Desi Boyz written and directed by one of the youngest directors, Rohit Dhawan. This film heralds a whole new genre, the sensible dramedy that funnily tugs at a few sensitive heart strings along the way. This film is fun, more fun and lots of more fun with a dash of Akshay Kumar, John Abraham, Deepika Padukone and Chitrangda.

Along with these crown jewels, we have a lot more interesting movies , with ‘envelope-pushing scripts’ in the pipeline including carefully handpicked, high-oncontent regional movies, where I believe some of the best stories are told.

Our association with Everest Entertainment will ensure a healthy slate of Marathi films next year. And riding on the success of films like Mee Shivajiraje Bhosle Boltoy and Shikshana Chi Aai Cha Gho, 2011 will be even bigger!

Tamil and Telugu films, by virtue of their loyal cinema-worshipping audiences, have always delivered record-breaking revenues with box-office numbers that are usually astounding. Along with our subsidary Ayngaran International , 2011 will see us producing and releasing some Tamil and Telugu tentpoles.

The US, Canada and the UK are very big markets for Punjabi movies, and together with major territories within the country, there is a huge audience for us worldwide. This has enabled us to ramp up our portfolio of Punjabi films.

As a studio, we believe in planning for the future and have sewed up our slate for 2012. A few big-ticket films with topof- the-line directors will be going on floor in 2011. So at Eros, we are trying to cover all the 3s, stepping out of the box creatively yet methodically, with focused marketing and effective monetising.

After all, it’s been 33 years of movies!

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